First single excerpt from “Necessità Interiore”, third LP by Italian alt-rock act Darman (Dario Mangiacasale), “Pubblicità Riflesso” kicks in with powerful compressed basslines and scratchy vocals.
About the song, author and frontman Dario Mangiacasale comments: “”Pubblicità Riflesso” (“reflection advertisement”) is an urban cross-section, born during a walk through the streets of Turin. It’s about rebellion against a world increasingly distant from primary and necessary needs, a world totally detached from reality, in which the adoration of false and negative myths reigns, often masked as fake positive figures: a rotten mirror of a way of life in which it’s difficult to recognize oneself.”
The video is directed by Anna Cordioli and Francesco Moroni Spidalieri. On the video concept, Anna Cordioli explains: “How much the advertising imagery that surrounds us affects our lives, our choices, our way of being? Where are you Simplicity? Where are you Reality? The video clip is built on this question. Through an artistic performance we witness the progressive stripping of three people / worlds in which the individuals, from an artificial aesthetic behind which they are hidden, are freed thanks to the extreme gesture of suffocating these stereotypes, to finally reveal their beautiful, simpler, truer essence, which transforms them into a work of art.”
Darman is the moniker of Dario Mangiacasale, composer and multi-instrumentalist based in Turin, Italy. While influenced by psychedelic rock, and capable of delivering mind-expanding free form suites, he also knows his way as for postpunk and 90s alternative rock, which emerges in his powerful, well crafted guitar songs.
Mixed at Studio X in Berlin by Dirk Feistel (known for having mixed the likes of Black Rebel Motorcycle Club), Necessità Interiore (out on 3rd April via Ayawasca Sciamani Musicali) is about synesthesia, it’s the celebration of blending between sense organs and different arts.