The enduring convergence of hip-hop and sneaker cultures was immortalized when PUMA and Def Jam Recordings announced their partnership and debut shoe in the summer 2019. Now, PUMA introduces their collaboration with Public Enemy over NBA All-Star weekend in Chicago. In celebration of the special collab, Def Jam and PUMA will host a live, moderated conversation with living legend Chuck D of Public Enemy, Def Jam artists Jadakiss and Dave East, and New York hoop icon God Shammgod.
Moderated by Russ Bengtson, veteran journalist (Slam magazine, Complex) and a renowned sneakerhead, the one-hour Def Talks X Public Enemy panel will start at 4:30 p.m. at the League Fits Lounge Powered by PUMA Hoops at 550 North Michigan Avenue, site of PUMA’s pop-up with Slam.
This latest installment of the Def Talks series will explore how the cultures of hip-hop and sneakers became interlaced, and just how far they’ve come. The stage is set for fresh takes on two PUMA styles: the classic Clyde along with PUMA’s newly relaunched Sky LX. Both were on-court basketball sneakers back in the day, when Def Jam’s ground-breaking artists were known to rock PUMAs on stage and in the booth.
30 years after Public Enemy dropped its game-changing third album Fear of a Black Planet in 1990, eye-popping new iterations of the two classic PUMA shoes acknowledge the Rock & Roll Hall Of Fame group’s continuing influence. Chuck D’s famous “Fight the Power” verse emblazons the side of the PUMA x Public Enemy Sky LX ($140); while the PUMA x Public Enemy Clyde ($90) has “Fear Of A Black Planet” boldly stamped on the outsole.
Redesigned as lifestyle shoes for today, the PUMA x Def Jam Sky LX ($140) and PUMA x Def Jam Clyde ($90) commemorate PUMA and Def Jam’s place in history, complete with throwback vibes, including a Def Jam logo on the tongue.
The two designs in the PUMA x Public Enemy collection will be available this spring. Select styles from both collections will be available in limited releases at the pop-up during All-Star Weekend in Chicago. The two designs in the PUMA x Def Jam collection are in stores and online at PUMA.com now.