Humans are visual beings. In fact, according to the Social Science Research Network, 65% of human beings process information through their eyes. This is why graphic design is a must if you want to captivate people into buying what you’re selling. People are drawn in by what they see.
Graphic Design and the Graphic Design Process
First, let’s talk about what graphic design is and how it works. Although the term “graphic design” was coined in the 20s; the concept dates back to ancient times when our ancestors created cave paintings, carvings, and others.
Today, graphic design includes logo creation and other visual elements that concern aesthetic appeal. Its goal is to attract viewers through the use of images, symbols, colors, typography, etc. Graphic design has become such an important part of a business’ marketing strategy that it gave rise to graphic design businesses.
The graphic design process includes gathering information, researching, developing a strategy, sketching, presenting, revising, and finalizing; give or take a few more steps. It is imperative that the client and the graphic designer work together every step of the way.
Why Graphic Design is a Must
- Graphic Design Branding – Graphic design and branding go hand in hand because branding is mostly visual. Look at any major brand. Their graphic design has become a representation of their brand. Their images, logos, colors, fonts, are consistent, accurate, and impactful. This representation is a key to their marketing strategy. After all, when consumers have a strong visual association with a brand, they are more likely to easily identify with said brand.
- Effective Messaging – Every business aims to get people interested in the products or services they offer. To do this, a business must send customers a message – information about the company, what they offer, etc. One effective way of sending a message is through graphic design. Corporate graphic design tells customers what kind of business it is, what kind of people it employs, and what value the business can bring into the customer’s life.
- Sales Boost – Believe it or not, good graphic design can increase your sales. People are attracted to pretty things. This means that customers are more likely to engage with a business that has aesthetically pleasing elements. The more customers engage with you, the better chances of conversion you have. Therefore, don’t be discouraged by graphic design prices; a good graphic design will more than pay for itself.
- Company Unity – Another reason why graphic design is a must is that it unites a company’s employees. The company’s visual representation in publications, stationery, literature, website becomes a common identity that employees can rally behind. Great graphic design also promotes company pride and professionalism as employees live up to the company’s brand.
The Wow Factor
Why is graphic design a must for any business that wants to succeed in today’s market? Professionally-designed, aesthetically-pleasing, well-thought out graphic design offers your business a number of benefits from making a good impression to encouraging brand loyalty. Invest in graphic design and see your business soar to new heights.