tepping back for a moment of reflection, Kyle Davis realizes now, perhaps more than ever, that music can be a vehicle for change. No stranger to success, his music has received attention from Sony Records and Phil Ramone via Don Dixon. In addition, Davis has shared the stage with the likes of Bob Dylan, John Mayer, Shawn Colvin, The Wallflowers and Sheryl Crow. While Davis has received extensive accolades over the course of his career, his forthcoming album set to release January 31st, 2020 called Make it Count is about more than simply making music. Woven together with the wisdom of life’s profound experiences, Make it Count offers a timeless reflection encouraging listeners to make the most of the time that they have.
Created by Mikan Media, the music video for the title track, “Make it Count,” expresses Davis’s amazement at our inability to affect time’s linear motion. Struck by nostalgia upon looking at an old photograph, the video features Davis driving by the house where he grew up, speaking to the creases in each of our timelines while paying homage to Davis’s personal history; the song lyrics note how his family disintegrated a little after they moved and also serves as a place for Davis to say he misses his Dad – something he needed. Illustrating shared human experiences, the music video also features a few real stories including one of grief through the eyes of a woman looking upward in a church, holding a picture of her brother who took his life; it also tells of rebirth and life through the eyes of a young mother with her child. Notably, the song expresses how we get many chances but each one only once.
“Everyone has their own story with their own creases and we have two choices,” Davis observes, “we can look the other way or we can make things better.”