Quality printed posters, flyers and brochures are a great way to represent your business and elegantly promote your service. Moreover, commercial bulk printing also enables you to promote your event or raise awareness about a campaign in a highly gainful manner. But, in order to show off your brand, with Sydney Printing, you can rest assured that your print designs are thoroughly appealing, with substantial creativity invested in their art.
Once you are done with the designing part, make sure you perform ample research for a decent printing agency that offers premiere quality product at competitive rates. Despite having considered appropriate measures to ensure the best results, clients often make very common mistakes that can spoil the entire process.
Although, some of the commonly found mistakes appear to be small look-overs, they can cause several precarious issues that can either delay or cost additional spending. Errors like tiny spelling or grammatical mistakes, bad color output, deduction of matter in cut-flash due to faulty border measurements or even transferring of corrupt files can cause disastrous concerns.
To let you know about the essential specifics for a hassle-free print job, we have compiled a comprehensive list of common printing problems with their corresponding solutions. These tips and tricks will not only help you avoid the pitfalls but will also make sure that you receive the desired results.
Not Knowing the Quantity You Need
The rapidly improving automation in the field of production, whether it be printing or manufacturing of goods, has made it incredibly convenient to get the job done with one click. However, to ensure one hundred percent satisfaction with the final result, you need to plan and outline every aspect with absolute certainty. Planning the correct way, with the right attitude and care can save you a great amount of time. Whether you need brochures or inserts for the company’s promotional campaign or give a shout-out to your upcoming event, you must make sure that you have decided on the right quantity, days before sending it for the print job.
One important factor, which clients must always consider is that printing in large quantities can have a great impact on reducing the overall cost. But, this by no means indicates that you order needless prints. Also, if you could manage to get your printing done, a considerable time before the actual distribution then you have enough time to order another batch if you find necessary.
A simple solution to this issue is that you must always consult the involved stakeholders on the amount of printable required. But, if uncertainty prevails then you must go for a little more quantity than you believe, would be needed. With extra marketing material in hand, you can always grab the potential opportunities that often appear unannounced.
PDF or PSD, What to Choose?
Another major issue that can result in a lot of fuss and delay in the job is sending the wrong file format. In worst scenarios, a tampered file or wrong format can even ruin the whole task and render prints that would be a complete waste, creating absolute havoc. Generally, most printers tend to utilize files in PDF format but some might demand a PSD or TIFF format image file to make appropriate adjustments to match with the specs of their machines.
The easiest way out to this problem is to either ask your printing agency about their preference or use a PDF variant that guarantees natural results with almost every machine. It is always better not to impose your instructions on the printer because they know about the requirements of their machine and the tools they are using – so, trust them!
Bad or Incorrect Resolution
To generate quality bulk prints, generally, a job requires a 300 dpi resolution. You might assume that the higher the resolution, the better the result – unfortunately, that’s not the case. A file very high in resolution can cause other problems such as delayed processing or incorrect size adjustments and might require down-sizing. Similarly, a low-resolution file is the worst-case scenario and can ruin the entire job by producing pixelated prints. Images that you use for online purposes are never fit for printing because internet platforms generally optimize the image to up to 70 dpi, which is good for screen viewership only. Therefore, if you intend to print posters in bulk quantity then your design should not be less than 150 dpi; or else you would be the only one to blame for the bad output.
Another key element that is brought into prospect while printing banners or posters is the distance from which they will be visible to the viewers. For example; when a poster with 150 dpi and 300 dpi are viewed at distance above 2 meters, they look identical. But, when you get closer to the print, you will notice clear differences in finishing and sharpness.
The minimum resolution requirement varies from product to product. For basic posters, it can be between 150 – 300 dpi to avoid a grainy and pixelated outcome. Make sure you are not using screen-optimized files and are using proper files meant for producing quality prints. The optimum resolution for brochure printing should be approximately 354 dpi.
Inaccurate Bleed or Element Placing too Close to the Edge
Bleed space refers to the area that is near to the cutting edge or trimming axis. If you want to avoid any distortion of image or elements due to cut-flash then you must leave enough space off the edges – that means, you need to bleed your file. This is necessary because no cutting machine cuts the material with millimeter accuracy and also there remains a fair chance of human error in mechanical trimming. Therefore, a leeway is needed, which we refer to as they bleed.
Besides this, a bleed is necessary to cover-up the undesirable while areas around the edges of your prints and to give a perfect blending finish in your documents.
Never forget to leave buffer space in your print file to material spoil due to bleed. Take the advice of your printers on what bleed space they need or leave at least a 0.8-inch bleed space on each side of the doc. To convey better instructions, you can also ask your designer to add trim markers on every side.
Not Readable Text or Missing Fonts
Legibility of font size is a major issue in designs and must be kept in mind to make sure that the information is easily readable even from a far length. However, some common designing errors can affect text legibility; such as using dark-colored font over a dull theme. Therefore, to ensure sufficient readability you should write text in contrast with the background and maintain a decent font size – otherwise, the text might overlap with the surrounding resulting in blurred edges. And, in a smaller size of text, this problem is amplified and could ruin the overall impact of your print material.
Another issue occurs when the designer ignores the importance of vector typography because bitmap fonts are simply not sharp enough for print jobs. Thus, you must double-check that your designer is using vector text, otherwise, the outcome will be pixelated.
Furthermore, if you are sending the printable file in PSD or Word format then make sure your printer has the same font installed on his computer. It is not necessary that the font used in your design is available on every computer. In such a scenario, missing fonts can disturb the entire alignment of your file and the auto-replacement font can affect the entire design.
Always instruct your designer not to use an excessive amount of Cyan or Magenta colors in the design and make sure the font remains in slight contrast with the background. If you are using blending colors due to theme restraints then you should always consider using a small percentage with exception to back and white. Also ensure the text used is in vector format and has legible readability with proportion to the overall size of the material.
To avoid missing fonts issue, either you should send the file in PDF format or tell your printing company to pre-install the font on the computer or the machine that they are using to execute the print job.
Not designing in CMYK Colors and Standard Sizes in Designing
Most of the printers are well-managed at CMYK colors and produces the most natural quality image. The reason for this is that printing in RGB or PMS can result in darker or slightly off colors that can be very different from what they seem on the screen. You might not notice the striking difference between the color themes while viewing them on the screen but actually, there is a huge pressure difference between a CMYK black and the black in RGB or PMS.
Another vital concern while designing the printable is not creating the art on standard sizes. This can cause a lot of issues and might even cost you more. The reason for this is that standard size papers and print materials are easily available in the market and machines are often designed to operate best on these sizes. Designing anything apart from the standard size would cost you more money and time as your printers will have to cut-out the sizes from the available lot to match with your particular size ratio. This can cost extra amounts of paper as well as time. Or else, the printing designer will have to re-adjust your design to affirm with the standard size, which could be a highly complex and time delaying task.
Make sure that your designer is using CMYK colors tone and creating the entire file on a standard size, which is easily accessible in the market.
This is one of the most important steps that must be thoroughly inspected at least thrice before sending your files for the print job. The implications of the spelling or grammatical mistakes are frightening that could hamper the entire reputation of your organization and yourself. Once misprinted, the redo can cost you immensely while damaging your morals. Therefore, it is better to delay a print job for comprehensive proofreading rather than weeping over the spilled milk.
Getting the print job done the right way can be a long-lasting investment but a little error here or there could give you a frustrating headache. Therefore, it is always sensible to spend a little more time and research while handling this sensitive task, which can save you both, reputation and money.