“Like most Australians who haven’t been directly affected by the bushfires devastating our country, we feel a confusing mixture of guilt, anger, helplessness, and heartache,” Said George Sheppard. “Aside from making our financial donations, we wanted to help in the only way we know how – by channeling our emotions into music.”
“Phoenix” – the band’s first release of 2020 – discusses the resilience of the Australian people and the nation’s ability to rise from the ashes. The profits from “Phoenix” will be donated to two Australian charities – Foundation for Rural Regional Renewal – a not-for-profit organization focusing on rural, regional, and remote communities, and WIRES, Australia’s largest wildlife rescue organization.
After seeing the devastation that the Australian bushfires were causing on a national level, Sheppard immediately entered the studio and began working on “Phoenix” with the sole purpose of donating all profits from the track.
“100% of all proceeds will go to those directly affected by this disaster who are going to have to try and rebuild their lives, and to the wildlife foundations helping to care for and preserve the delicate ecosystem we have here in Australia,” said George. “We are a tough, beautiful and proud nation and we will rise out of the ashes stronger and more resilient than ever. Love to all.”
“Phoenix” is out today, January 24th and is available across all streaming platforms. Watch the video clip HERE. For more information on the not-for-profits, see below and for the most up-to-date information, please visit www.wearesheppard.com.