If you fancy yourself as a bit of a musical connoisseur and are tired of making trips to smoky pubs with immovable crowds, why not think about hosting your own concert?
Holding your own gig is becoming a more popular concept these days, since many of the major festivals are pricing a lot of people out. In fact, according to a recent report published in IQ mag, more than 55% of European-based festivals were shown to increase their ticket prices last year alone. It’s probably no surprise then that many people are deciding to stick it to them man and turn their hand towards hosting their own gigs.
But how exactly do you go about this?
Hosting your own concert is no walk in the park. It requires a lot of careful planning and organisation, with many factors and planning decisions to consider. But don’t let that put you off – with our helpful hints and tips, we can help walk you through the process.
Think about the music.
A fairly obvious point to start with but, often, a concert is only ever as good as the musicians it has playing. They are the main attraction, after all – the key element that is going to draw a crowd and make people want to attend.
In order to book the right acts, you need to think about your target audience and the type of concert you’re trying to create. If you are trying to arrange a more laidback acoustic night for example, booking a heavy metal band to open probably isn’t the best fit.
A lot of the choice surrounding which acts you hire will come down to your budget. Bigger bands and artists often charge more to play, whereas unsigned artists will often play for free. Before you start approaching any artists, think about your budget and set a limit on how much you want to spend on booking your acts. Once you know this information, only then should you approach performers about their availability.
Think about the venue.
The venue you choose can make a big difference to an attendee’s enjoyment. Say, for example, you book an outside space with a marquee or stretch tent – depending on what time of year it is, this could turn out to be either an inspired or dreadful decision. Outdoor venues are much better suited to the summer months, after all, so accounting for the weather is an important thing to consider.
Again, budget will be a key deciding factor when it comes to venue choice, with many of the more luxury venues coming at a much higher cost. Another important thing to consider is how many people are likely to attend your event. If you choose a venue that’s too big, guests may not be able to see the acts perform, whereas if you choose somewhere too small, it could become easily overcrowded.
Other considerations you’ll need to make are the transport arrangements for your guests. Ask yourself, for example, how will they get there? Is there a car park available or a train station nearby? By making life easier for your attendees, you will help ensure they not only have a great time, but they’ll come back again if/when you run your next event.
Think about the marketing.
Organising the perfect concert may be all well and good but, without any guests, it wouldn’t be very successful. Therefore, in order to get people through the doors, you’re going to need to think about marketing.
Whether this be through traditional paper-based means or online channels, marketing is absolutely essential when it comes to getting your event seen and heard by the masses. Social media can and should be your best friend in terms of sending out gig-related updates to your attendees – from line-up changes to useful travel information.
Also, running a selection of targeted advertising campaigns is generally a good idea. These help ensure your budget is being put to good use, targeting audiences and demographics specifically to your event.
Think about the equipment.