Today electro-pop juggernaut Kiesza releases the music video for new single ‘When Boys Cry’. Directed by Nytrix DOP: Chris Copro, the stunning video sees Kiezsa bring her charisma and dance moves to the streets of Melrose, Los Angeles.
Retaking her rightful place on the electro-pop scene at the end of 2019 with the release critically acclaimed come back single ‘You’re The Best’, Kiesza is firmly back in business. 2020 is set to be the year that the “larger-than-life” (PAPER) singer-songwriter fully emerges as an artist reborn, with new songs and a fresh perspective on the future.
Produced by Chris Malinchak, the effervescent new track sees Kiesza deconstructing masculinity and its effect on how men express themselves. Bravely penning the track about the vulnerability of men in her life, Kiezsa says “Throughout history, men have had less permission to be vulnerable with their feelings than woman, despite the fact that male and female energy both lives and seeks balance in all of us. As a champion of female empowerment myself, I equally champion the empowerment of men to tap into their feminine power and allow themselves to be vulnerable emotionally. “When Boys Cry” shines a light on this subject. I wrote the melody and lyrics of the song with the intension of supporting men, so they feel confident sharing this side of themselves with the world, and encourage people as a whole to celebrate it when they do.”