After mounting the biggest comeback of the decade last year, GRAMMY® Award-nominated trio Jonas Brothers release their first new single of 2020, “What A Man Gotta Do,” today. Get it HERE via Republic Records.
“What A Man Gotta Do” charges forward on upbeat acoustic guitar and a percussive groove. This high-energy bounce culminates on the hook where they coyly ask, “What a man gotta do to be totally locked up by you?” Continuing a tradition of event-level visuals, the group also reveals a blockbuster music video co-starring their significant others: Priyanka Chopra Jones, Sophie Turner, and Danielle Jonas. Directed by Joseph Kahn, the band and the ladies put their own smart, satirical, spirited and sexy twist on classic films such as Risky Business, Grease, and Say Anything.
The broadcast premiere for the video will air on MTV Live, mtvU and the Times Square Viacom billboard at 6AM EST today.
Jonas Brothers will pull out all the stops next Sunday January 26 when they perform “What A Man Gotta Do” live for the very first time at the 62nd Annual GRAMMY Awards® in Los Angeles. Plus, they vie for the “Best Pop Duo/Group Performance” statue at the ceremony.