London based singer/songwriter, Lily Moore has kicked off 2020 by dropping an evocative new video for her song ‘Now I Know’. Watch here.
The track is a bitter-sweet tale on missed opportunities and lessons learned. “It was one of the first songs I ever wrote” Lily explains “I was 16 at the time and couldn’t stop thinking that I’d lost my moment and the chance to be with someone I’d cared about for ages.”
Directed by Rebekah Bird, the video concept was devised by Lily as a tribute to her teenage years, recalling some of the events from her youth that inspired the song. “A lot of the video actually happened when I was growing up” she continues. “I wanted it to tell the story of lots of my real memories and what it’s like to really fancy someone. There were so many times we would have to sprint for our lives to catch the last bus and you’d catch yourself grabbing hands with the person you quite liked at the time and you’d end up thinking oh that was quite nice actually”
The video follows the release of Lily’s acclaimed mixtape ‘More Moore’ at the tail end of last year. A dazzling document of the past few years of her life, it is packed full of break-ups, make-ups and ruined breakfasts. It’s a growing up, passage record, which has its roots in Lily’s soul music icons, from Etta James and Amy Winehouse to Lauryn Hill, but adds a healthy dose of her own quirky personality and super confessional lyrics. “It’s like counselling,” she explains of her emotional mega-bangers.
The mixtape is an extension of Lily’s own London club night, More Moore at Mau Mau, a club night brought together to emulate Lily’s bohemian upbringing. Lily’s parents whose house was always full of musicians, creatives and artists is where Lily landed her foundations in wanting to be a musician. Between travelling on tour, singing at parents dinner parties and adoring their extensive record collection, Lily was constantly immersed in the world of music and began writing her songs as young as four.
In her early teens she started busking at Brighton’s Pavillion Gardens and writing more and more of her own songs, slowly building her confidence as a performer. Upon finishing her A-Levels she moved up to London and began to make a name for herself on the live circuit there.
In the live arena last year saw her playing with the likes of George Ezra, Freya Ridings and Tom Walker, as well as doing her own UK headline tour in the Autumn and performing at BBC Introducing Live.
2020 is gearing to be an exciting year of touring for Lily as she embarks in May for a series of UK dates, ending with her biggest London show to date at Shoreditch’s Village Underground. Watch this space!
Live Dates 2020:
Deaf Institute – Manchester – 14th May Garage (Attic Bar) – Glasgow – 15th May