TRILLER is becoming a new sensational app in the United States, thanks to its strategic partner, Ryan Kavanaugh who is playing a vital role in shaping the next-generation music-focused social video platform. It has become the eighth most downloaded app in the photo and video category. The app has already surpassed downloads of the apps like Shazam and Reddit and is ranking on the 28th position in overall app ranking chart. Triller is on the verge to give equal competition to TikTok.
Triller is an interesting AI-powered music video app that allows user to create professional videos within a few seconds. It works exactly like TikTok as the user can select the song and can create really cool looking videos. It’s algorithm solely relies on organic growth giving an equal opportunity for everyone to get audience. Many high profile celebrities including Kevin hart, Vanessa Hudgens and others are using the app.
Ryan kavanaugh’s Proxima Media has led Triller to get a $28 million funding. Moreover, the continuous efforts from Ryan has made it possible to bring top musicians and streaming artists as investors. Namingly, Snoop Dogg, The Weekend, Marshmello, Lil Wayne, Baron Davis, Jake Paul, Troy Cartner and YoungThung are some prominent names in the industry who have invested in TikTok rival -TRILLER. However, the managers and top brass owners of some eminent labels are also part of the investments. The music managers like Gee Roberson of The Blueprint Group, Moe Shalizi of The Shalizi Group, Wassim Sal Slaiby of XO Records, Amir Cash Esmailian of XO and Ash Pournouri – former manager for Avicii are some big names in the list. Out of top 10 streaming artists eight are either partners or investors for the app.
Proxima Media is still focusing to bring $10 million + under the roof for Triller with some more stringent efforts. The endeavours to excel in bringing investments by Proxima Media has led TRILLER to get a valuation of more than $130 million.
“To have the biggest names in hip hop and music join TRILLER validates the genuine need for a radical shift in the way the music industry has operated,” said Ryan Kavanaugh, founder of Proxima Media and a TRILLER strategic partner. “Together, we are finally changing the game and making sure the music ecosystem is as it should be, as we build the MTV for today’s generation. We are a destination not just an app.”
To boost user engagement, Triller is soon bringing support for music from popular labels like Warner Music Group, Sony Music Entertainment, and Universal Music Group. These companies will have a stake in Triller in lieu of the rights on music and other records.
“TRILLER’s mission is to support artists and musicians, and this new partnership allows musicians to fully take credits for streams directly from TRILLER. This is important as those streams can now count toward their platinum and gold records. Welcome to the world of social streaming creating by TRILLER!!!” — Gee Roberson, Co-Chief Executive Officer of the Blueprint Group and partner at Maverick, the largest music management firm and strategic advisor to TRILLER.
Statistically, there are around 26.5 million monthly average users out of 75 million total users. These numbers are quite equivalent to the TikTok stats in the United States On an average, a regular user of the app uses the app thrice a day with 20 minutes spent on the app. However, the creators spend over an hour on Triller to develop new content. It has become one of the most interactive app. Triller is claiming to “overtake” TikTok in the United States within the coming few months. Ryan Kavanaugh’s diversified vision and next-generation thinking has evolved Triller in short span of time. Ryan’s experience in filmmaking, and business management has allowed the new social media to attract such a huge user base with efficient efforts. We believe his experience being an executive producer of David Dincher;s The Social Network would have helped him a lot.
Ryan Kavanaugh is also a notable person in Independent Sports and Entertainment company. It is an inclusive league consisting sports, media, entertainment and management company with approximately $2.5 billion in player contracts.