Chicago-born and singer-songwriter, Kevin Shin, has followed up the release of his new single ‘Hotel Tokyo’ today with a vintage visual taking audiences back to old-school Tokyo. The retro aesthetic is immediately made clear in the beginning with flickering neon signs and hints of static. As we’re taken through nostalgic animations of flower blooms and bright city lights, Shin appears on the screens of classic box televisions to reminisce about meeting a stranger on a lonely 2am night in the city. The vibey melody is light on the drums and meets Shin’s smooth flow. The single is produced by Kevin himself, Moodin’ and written by Kyle ‘KO’ Owens, Moodin’ and Kevin. Watch here
In the stunning visual it is easy to see Kevin’s influences from the hip-hop culture in the U.S. and his upbringing in Seoul. The dark, evocative take on Asian nightlife leaves audiences captivated by the endless possibilities that can happen on any given night out. When asked what was his inspiration for making this video, Shin replied: “I wanted to make a lyric video that wasn’t just a ‘lyric’ video. When my team and I were coming up with the idea for this video, we came up with three key concepts: 1. Culture 2. Vintage 3. Neon. We wanted to capture the mood of the song visually in a simplistic, but meaningful way so that the lyrics could be viewed and enjoyed.”
Shin has already made waves in the Chinese market by co-producing with various chart-topping artists in Asia. After seeing success with his collaborative efforts, Shin knew it was time for him to evolve and elevate his own creative journey. He made waves with his debut EP in 2016 and with his follow up album “Evolution” in 2018.
Along with writing and producing the new track, Shin has some other projects in the works and is gearing up to release an upcoming EP next year. Shin is driven to make strides in U.S. pop culture saying “I want to make a scene in the Western market and do something that hasn’t been done before. I want to bridge the gap between East and West through music, culture, and fashion.”