Did you know, that in 2018, the cannabis industry in America made over 10 billion dollars? Because of numbers like this, more people are getting involved in the cannabis industry each day.
Of course, this only makes the market that much more competitive. If you don’t have a solid cannabis marketing plan, carving out your own piece of the market share can be next to impossible.
The good news? We’ve got you covered!
In this article, we’ll give you a few tips and tricks that you can use to create the perfect cannabis marketing plan for your business. That way you can drive more traffic through your door, as well as make longtime customers, helping you grow your business more easily.
Let’s get started!
Make the Most of Your Location
Regardless of how big your space is, it’s important to try your best to make the most out of your store’s building. Figuring out creative and unique ways to make both the inside and outside of your stoor stand out is a great way to make an impression on your community.
Something as simple as keeping a clean interior, or decorating the outside of your shop in an eye-catching way can be more than enough to get the job done.
Get Active on Social Media
Did you know that there are over 500 million active Twitter users? It’s safe to assume that some of the users live and your area and may be interested in your store, which is why you need to get active on social media ASAP.
One of the biggest perks of social media marketing is that it’s absolutely free to do so. All you’re investing is your time, which makes it the perfect advertising avenue if you’re budget is tight.
A strong social media account can also help you drive traffic to your blog or website, which of course can help drive traffic through your front door.
Create a Blog for Your Website
If you’re looking for a creative way to drive traffic to your website, consider creating a blog for your site. Tons of people are looking for information on cannabis online, and you know a lot about it, so you can create content that they’ll find useful.
Of course, when they click on a blog post, they’ll be on your website, and one step closer to looking at your “about us” page. If you have an online store that sells accessories, you can even get business from users located all around the world.
Don’t Forget About Local SEO
While selling products to users across the globe is a neat idea, it’s still a good idea to attack your local market aggressively. One of the best ways to do that is to invest some time and energy into learning about local SEO.
Local SEO can help users in your area who are looking to purchase cannabis and cannabis find your store first. If you rank higher than your competitors, you’re going to get more business, which of course is a good thing.
Invest in Your Product Packaging
We’ve all been there before. You’re browsing the shelves at a store when your eye catches a particular product due to its packaging. Sometimes it’s not even a product you want or need, but your eyes simply couldn’t help but notice how cool the box looked.
Grabbing a customer’s attention is important. One of the best ways to do just that is to invest in cannabis packaging design.
If you can create packaging that is better than all of the other products out there, you can help your products stand out from the competition. It’s also the kind of thing that you can brag about on social media and get attention for, as people will enjoying sharing pictures of your products.
Attend Cannabis Trade Shows
If you live in or near a major city, odds are there are multiple cannabis trade shows in your area per year. If you aren’t already, consider attending these conventions so you can network and meet new people who are interested in cannabis.
Setting up a booth at these events is a good idea, as you can usually pay for the booth itself rather quickly if you sell a lot of products. Also, the advertising you get from being apart of the show can really help you boost your brand awareness and carve out your own piece of the market share.
If you don’t live in an area where cannabis trade shows are popular, consider doing some traveling to visit or participate in a few. Not only is it a fun excuse to travel, but you can still make some sales and make a few valuable connections in your field.
How to Create a Cannabis Marketing Plan
Well, there you have it! Those are a few tips and tricks to keep in mind when creating a cannabis marketing plan. As long as you keep these ideas in mind, you should be able to take your advertising to the next level!
Remember, your store is a huge part of the equation. If a customer has a bad experience, they’re not going to buy anything or come back, regardless of how good your Twitter account is.
Utilizing good marketing can be a game-changer for your business. Social media marketing is free if you handle it all yourself. You can create a blog for the price of a meal, making it another low risk, high reward marketing strategy.
Last but not least, market to your local area using local SEO, as well as attending various trade shows. That, along with investing in product packaging, can help you stand out above your competition.
Looking for more information on how you can get the most out of your cannabis business? Check out our blog!