Canadian singer-songwriter Kiesza kicks off 2020 with the release of new single “When Boys Cry”. The effervescent new track, released through her own label Zebra Spirit Tribe, sees the electro-pop juggernaut tackling toxic masculinity and its effect on how men express themselves. The latest in a string of comeback singles following a two-year hiatus, “When Boys Cry” is the first taste of what’s to come for Kiesza in the new decade.
Her first single of 2020 is ironically her most minimalistic yet. The empowering track, produced alongside longtime collaborator Chris Malinchak, bolsters its strong message between minimal beats, the whisper of a snare, and quick-flitting snaps as Kiesza sing-speaks about boys who let their “teardrops turn to rust.”
Penning the track about the vulnerability of men in her life, Kiezsa says on the song: “Throughout history, men have had less permission to be vulnerable about their feelings. I want to empower men to tap into the “feminine” energy they have within and allow themselves to be emotional without judgement. I wrote the melody and lyrics of “When Boys Cry” with the intention of encouraging men to feel confident sharing this side of themselves with the world, and encourage people to celebrate it when they do.”