T.R.U. (The Real University) and Atlantic Records recording artist Skooly enlists label boss 2 Chainz for their latest “Virgil Discount,” an ode to luxury fashion line Off White; available at all DSPs HERE. The track is accompanied by an official music video, directed by Zoo as Zoo and produced by Big Lights; watch HERE. “Virgil Discount” marks thekick-off of #TRUsdays – weekly Tuesday releases of new music from T.R.U. recording artists in anticipation for the upcoming compilation No Face No Case on February 7th.
Earlier this season, GRAMMY® Award-winning 2 Chainz’s T.R.U. and Atlantic Records dropped their debut single “Shoot It Out” and companion visual. Directed by Darius Turbak and the Cloud Harvest Team, the official “Shoot It Out” visual premiered on Complex and is available HERE.
“I know Skooly is a superstar,” says 2 Chainz. “I’ve been watching him since he was about 14 in Atlanta. As a little kid, he had a Lil Wayne vibe. I’m staying down with him. He’s 25-years-old, and he’s nowhere near his peak. He really knows where to sing and where to put the bars down.”
“I treat the record label as school with various levels,” 2 Chainz says. “That’s why we refer to it as ‘The Real University.’ It’s a course you go through. Ever since my mixtape days, I’ve used the acronym T.R.U. It was a school of thought I put in place. It was all about me practicing what I preach, getting comfortable in my own skin, going through ups and downs, and moving forward. Atlantic gave me the opportunity to share my vision. I’ve done so much music, and I’ve been successful. I’d like to pass those lessons to the youth. I’m concentrated on the future, making someone else’s dreams come true and giving them some rich people problems.”