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SEO has changed from time to time, in the earlier time of keyword ranking was easy because there wasn’t enough competition in Google and those were the best days of digital marketing. Now the time has changed and it has become difficult to rank in Google SERP because of the competition out there. In this article, I will tell you what you can do to rank in Google SERP in 2020.
Without wasting any time let’s get started.
What is SEO?
If you are new to digital marketing, then this section is for you otherwise you can skip to the ranking factors in 2020. So what is SEO?
SEO is a process of ranking your website in Google for free. But if you want quick results then SEO is not for you, SEO is a time-consuming process but it is permanent. If you need quick results then you should switch to paid ads (PPC).
So as I told you earlier that SEO has changed over time. Let’s discuss the factors you need to rank in Google SERP in 2020.
Perform a Technical SEO
The first step is to analyze your website and this is where technical SEO comes in work. Technical SEO is a process of analyzing your website that will show you flaws in your website and the work needed to be done on your website. The following are the factors that will cover your technical SEO.
- On-Page SEO
- Off-Page SEO
You can use paid or free tools like Semrush, Ahrefs or Screaming Frog to do an SEO audit of your website. If you are unable to do SEO audit yourself you can hire someone for this task by hiring a freelancer or an agency for this task.
On-Page SEO
Now you have done your SEO audit, now it is time to set up your on-page SEO, on-page SEO includes the following factors:
- Meta Title
- Meta description
- Schema Markup
- Speed optimization
Meta Title
The Meta title is the title you see on Google when searching for a specific keyword. Google will only show you results that are optimized and have your main keyword in it.
Meta description
A Meta description is a description under the meta title that describes the content of your website. Meta description must have the main keyword in it so Google SERP can show your website in results
Schema markup
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
Speed optimization
Speed optimization is the most important factor in on-page SEO. According to Google 70%, users leave your website if your website takes more than 5 seconds to load. You need to set up your website speed to 1 to 2 sec if you don’t want to lose your customers or visitors.
Off-Page SEO
Off-page, SEO comes after you have done your on-page SEO. It is as important as on-page SEO, if you have completed your On-page SEO but have not done your off-page SEO then you are halfway past. Off-Page SEO includes the backlinking of your website; you need more backlinks than your competitor. Link building includes web 2.0, forum backlinks, comment backlinks, guest post. Link building is a very time-consuming work. If you are unable to do it yourself you can hire someone from a freelance platform or a SEO agency to do the work for you.
These were the main ranking factors you need to apply in Google SERP to have ranking in 2020.
