Social media today is one of the chief arenas to find clients and to market your company properly. Just like any other business, translation companies too have to face work competition worldwide. Specially so when in today’s times, technology is rapidly reducing distance and culture barriers.
So, in order to generate business, they have to bring different strategies to play in order to find clients. What better place than social media? When you have the right plan, knowledge and pretty creative strategies, you will surely find such platforms rewarding.
There are over 2 billion social media accounts and on an average 28% of the time spent on the internet is on social media, though in some places the statistic could be more. There is an audience available for everyone on the internet. Not only will it help your translation business gain clients and visibility but also let you know what strategies your competitors are taking up. Here is a list of points which would help you know how indispensable social media has become when it comes to boosting your translation industry.
Reputation built faster:
There is probably no better way of presenting yourself as an expert in your field, be it any field, than with social media. Such social as well as professional networks are extremely important for building up and maintaining your online reputation both in and out of the translation industry.
It is important to present yourself professionally. You should join groups relevant to translation industry and participate in discussions, forums and post relative content to establish your authenticity and showcase your expertise. You should also try to gain and display recommendations and referrals on your social media profiles. Prominently displaying client feedback is pretty important too. It will confirm your position as a reliable translation agency or freelancer and gain you decent reputation.
Social media marketing or SMO is an absolutely fantastic tool to boost your company’s visibility and grow your business with online marketing. So, in order to be found by the clients, you need to rank higher in the Google searches. The search engine ranking would be based on your page’s keywords, level of activity and traffic. Social networks for sure have the largest traffic and have decent Google rankings.
Your social media page should be named with optimum keywords so that when customers Google a translator, they do find you. Some social media platforms even allow you to put in as many keywords as you want to. So be active and participate in social media marketing activities regularly. Check your rankings regularly. Schedule fixed timings for social media marketing and maintenance.
Using the proper SMM tools:
If you think that you have to set aside a huge amount of time in social media marketing to promote online your startup business , then think twice. There are plenty of tools available at hand to simplify your activities on social media. Space is very much needed while posting on social media. Your posts must grab reader’s attention and not end up being too lengthy. This is where short URL plays an important role.
There are also automation tools available which will post automatically from your profile as per your configuration at a scheduled time. You will have to draft your posts for the entire week and schedule them. This can be very useful if you live in a different time zone from that of your prospective clients. You could also use Google Adwords to boost traffic and gain the right clients to your profile. It is effective in analyzing your own keywords and your competitors’ keywords and generating the best yet optimum keywords for your translation service.