If you are serious about positioning yourself as an authority in the music business, then you are going to need to be able to get up in front of an audience and speak to them. Music conferences such as SXSW and WMC are great places where you can connect with your peers and build your brand. But this means that you are going to need to learn the art of giving a keynote speech.
The Importance Of The Keynote Speaker
Many professional keynote speakers for hire have been honing their craft for many years before they even consider getting up in front of a large audience. The reason why is because delivering a keynote is much different then a regular speech because you are considered the headliner which means that the success of the event is going to rely on your ability to connect with and inspire the audience.
Even though there may be occasions (sometimes regularly!) when you are requested to give presentations in a business or public speaking environment, there will be times where you will be called upon to give a proper keynote speech and not a presentation. The major difference in these two types of expression exists in that the speech should be spoken and the presentation, on the other hand, should be read.
How To Give An Effective Keynote Speech
So how do you enunciate a keynote speech effectively; without sounding as if you are reading it like a shopping list?
The primary objective is to, upon completion of your speech, practice delivering it out loud. This means that you will need to go over it sufficiently enough so that you can read it with expression without making significant mistakes or pauses. You must know your speech inside and out, so you can convince your audience that you are confident of what you are saying.
The necessity to memorize your speech is completely up to you, but at the very least, it is important that you to at least memorize your opening 2 to 3 sentences. Without an argument, the opening of any speech is definitely the most difficult and challenging aspect of presenting, both to you and your audience. Getting through the opening of your speech smoothly and flawlessly will naturally boost your confidence, as well as that of your audience and make the rest of your speech infinitely easier.
In my personal experiences, there are two reasons why memorization can become a negative aspect for your speech delivery:
There is always a lurking likelihood that you will forget parts of your speech and ultimately having difficulty remembering where you were; and,
The possibility of sounding plain and monotonous, and therefore being unable to convince your target audience by holding their attention to your speech