Have you ever wondered how to design a logo that sets your business apart from your competition?
Since logos act as the face of your brand, it’s important to take your time designing a memorable one.
Do you want to know how you can create an incredible logo? Keep reading to learn 7 logo design rules that will help make the design process easier.
Choose the Right Colors
Colors can have a huge impact on our mood. One thing you’ll need to consider while you’re looking at logo options is how each color scheme makes you feel. If you’re ever in doubt, you can hold a vote and see which colors are the most appealing to the general public.
Make Sure Your Text Is Legible
One of the most important details in logo design basics is choosing a legible font. As a business owner, you’ll have to walk a fine line between having an eye-catching font and making sure people can name your company. Before you approve a logo design, make sure you print it in various sizes to make sure the quality and legibility hold up in any form.
Consider Adding an Image
Although images aren’t necessary, they can make your logo more memorable. For example, many people can imagine the logo for AT&T because it’s simple yet bold. The globe that they include with their company name gives people a positive feeling since it represents connectivity around the world.
Business owners can learn a lot from some of the most successful logos in the industry. While you should take notes on what works and what doesn’t work, you should never try to copy another company’s logo. Not only will this decision make your company look lazy, but your brand will easily be forgotten when compared to the larger one you borrowed from.
Keep the Logo Style Balanced
The most satisfying images to look at have a balanced feeling to them. Proportion, symmetry, and empty space are all good elements to think about when you’re choosing your finished product.
Simple Is Always Better
Lots of companies have been able to pull off an advanced logo, but it takes a lot of work. One of the best rules to remember in business is KISS (keep it simple stupid). The more extravagant your logo is, the less likely people will be able to remember it.
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