Good people everywhere are striving for the perfect way to start off their workday and workweek.
All it takes is finding a healthy blend of the right mindset, the right work ethic, and the right cup of coffee… That’s where you come in.
Did you know that about 64-percent of Americans drink at least 1 cup of coffee each day of the week?
With around 327 million people currently in the United States, that means you have access to around 209 million people interested in buying your coffee or a espresso machine.
Here’s how to sell coffee online and capitalize on one of the fastest-growing needs that Corporate America currently has: caffeine.
Figure out Your Target Market
Even with 209 million daily coffee drinkers in the United States, your target market isn’t that all-encompassing. You need a strategy that’s a bit more specific.
You’ll find that your coffee will have both individual customers that buy it as well as shops that are looking to stock up (such as coffee shops, donut shops, etc.).
As you can imagine, they both will need to be catered to a bit differently.
For example, your individual clients will most likely be looking for small bags of coffee beans they can buy and make a few weeks worth of coffee from.
Meanwhile, the stores and shops that want to buy from you will want to do so in bulk and get a reasonably-lowered price for doing so.
You’ll also need to consider that not all of those 209 million Americans will enjoy the type of coffee that you offer. Some will want a dark roast, while others want a lighter roast.
Some will want to know the entirety of your coffee bean’s backstory such as where it’s from, how it’s obtained, how it’s packaged, etc.
Start off by choosing a specialty market that you feel best fits with your preferred roast and distribution. You can always add more options as you grow.
Pick the Technology You’ll Use to Sell
One of the most important factors of setting up a successful online coffee brand is obviously finding how you’ll get payments.
You always have the ever-growing list of eCommerce platforms as an option for you to get started out on. All of them are relatively straightforward and simple to set up.
Don’t just pick the first one that you’ll find, be sure to read up on customer reviews on each, weigh out the price, and find the features that you’re looking for.
The eCommerce route will provide you a sleek look at your website and help you get started out with receiving payments for your products. Nothing better than adding an experienced payment processing system to your startup!
Build Your Brand
Whether it’s fair or not, a big portion of what’s going to sell your coffee over other company’s coffee will be the brand that you establish for it.
It’s called the “brand effect” and it’s one of the biggest factors between a successful coffee company and an unsuccessful one. More importantly, it will become the way your coffee is recognized from here on out.
Take Starbucks for example. A brand that once started out as a small coffee shop in Pike’s Place in Seattle, Washington is now one of the most well-known brands in the world.
How did they accomplish that? Their brand. Their two-tailed mermaid logo and it’s green-cyan colored logo attract people into its doors.
Is their coffee anymore revolutionary than yours is or will be? No. Especially now that it’s mass-produced. However, their brand has reached a point where it sells itself.
So… how can you build your brand with the title, logo, and color scheme you’ve created?
A huge factor will be the coffee packaging that you choose. You may have never thought about it, but there are several ways you can make it stand out. Things such as the materials and colors you use will play a heavy influence on the market.
What’s most important is that you like the brand you come up with. You’ll be the one driving it out to the marketplace on a daily basis. If you believe in your brand, your future customers will too.
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