How to Sell Coffee Online: The Best Tips and Tricks

Good people everywhere are striving for the perfect way to start off their workday and workweek.

All it takes is finding a healthy blend of the right mindset, the right work ethic, and the right cup of coffee… That’s where you come in.

Did you know that about 64-percent of Americans drink at least 1 cup of coffee each day of the week?

With around 327 million people currently in the United States, that means you have access to around 209 million people interested in buying your coffee or a espresso machine.

Here’s how to sell coffee online and capitalize on one of the fastest-growing needs that Corporate America currently has: caffeine.

  1. Figure out Your Target Market

Even with 209 million daily coffee drinkers in the United States, your target market isn’t that all-encompassing. You need a strategy that’s a bit more specific.

You’ll find that your coffee will have both individual customers that buy it as well as shops that are looking to stock up (such as coffee shops, donut shops, etc.).

As you can imagine, they both will need to be catered to a bit differently.

For example, your individual clients will most likely be looking for small bags of coffee beans they can buy and make a few weeks worth of coffee from.

Meanwhile, the stores and shops that want to buy from you will want to do so in bulk and get a reasonably-lowered price for doing so.

You’ll also need to consider that not all of those 209 million Americans will enjoy the type of coffee that you offer. Some will want a dark roast, while others want a lighter roast.

Some will want to know the entirety of your coffee bean’s backstory such as where it’s from, how it’s obtained, how it’s packaged, etc.

Start off by choosing a specialty market that you feel best fits with your preferred roast and distribution. You can always add more options as you grow.

  1. Pick the Technology You’ll Use to Sell

One of the most important factors of setting up a successful online coffee brand is obviously finding how you’ll get payments.

You always have the ever-growing list of eCommerce platforms as an option for you to get started out on. All of them are relatively straightforward and simple to set up.

Don’t just pick the first one that you’ll find, be sure to read up on customer reviews on each, weigh out the price, and find the features that you’re looking for.

The eCommerce route will provide you a sleek look at your website and help you get started out with receiving payments for your products. Nothing better than adding an experienced payment processing system to your startup!

  1. Build Your Brand

Whether it’s fair or not, a big portion of what’s going to sell your coffee over other company’s coffee will be the brand that you establish for it.

It’s called the “brand effect” and it’s one of the biggest factors between a successful coffee company and an unsuccessful one. More importantly, it will become the way your coffee is recognized from here on out.

Take Starbucks for example. A brand that once started out as a small coffee shop in Pike’s Place in Seattle, Washington is now one of the most well-known brands in the world.

How did they accomplish that? Their brand. Their two-tailed mermaid logo and it’s green-cyan colored logo attract people into its doors.

Is their coffee anymore revolutionary than yours is or will be? No. Especially now that it’s mass-produced. However, their brand has reached a point where it sells itself.

So… how can you build your brand with the title, logo, and color scheme you’ve created?

A huge factor will be the coffee packaging that you choose. You may have never thought about it, but there are several ways you can make it stand out. Things such as the materials and colors you use will play a heavy influence on the market.

What’s most important is that you like the brand you come up with. You’ll be the one driving it out to the marketplace on a daily basis. If you believe in your brand, your future customers will too.

  1. Plan for Shipping Right Away

The last thing that you need to consider in the early stages is your plan for shipping to customers.

A big battle you’ll face is pushing people to buy your coffee instead of going to a store to do so. If you’re charging a shipping fee, while the store isn’t, the customer will almost always choose the latter.

As such, you need to find a shipping carrier for your eCommerce that you can grow a relationship with.

Much like choosing your eCommerce platform, make sure you’re not rushing this decision. It will be a key cog in your business structure and needs to be handled as such.

Gather as many options as you can, compare the rates, what’s included in the partnership, and how it fits in with your idea shipping carrier.

One thing you may want to heavily consider is including the shipping cost into the cost of your coffee. That way, you can offer “free shipping” to those individual customers that would otherwise purchase in-store to avoid shipping costs.

Turn Your Dream to Sell Coffee Online into a Reality!

Now that you’ve seen a few of the key decisions that go into making a company sell coffee online, it’s time to start down your path!

While it may seem like a lot at first, make sure to take your time on each phase and it will come to fruition in the long run.

Be sure to read our other articles that pertain to this topic and others just like it.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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