Food and Beverage Planning – The Basics

It is highly unlikely to be at a posh event, and not have caterers slinking among the guests carefully, holding up trays of decadent treats and sparkling glasses of champagne. Can anybody imagine being at a large event and not see any food or beverage? Food and beverage events in particular are entered around this very item, forming an important part of any budget. And if the whole event centres around the meals, it will, without doubt, be the mainstay of the conversation for a very long time.

Food and beverages are important inclusion in any event but often take a backseat as more important things take over. It is easy to put a little thing together with the help of a caterer, but cutting corners here is not always the best idea. Food and beverage planning for events add a lot to the experience and the general ambience. Serving food to people at an event is a lot more than just feeding them. It is about adding depth to the event, and creating an experience out of an otherwise generic event.

Back to the Basics

It is time to step back into the basics, the basics of hospitality that is. Good food and chicest beverages can drastically raise the spirits of all attendees. Don’t we all look forward to a good meal we know is waiting for us during the day? Imagine attending a good event, and topping it off with some truly memorable food. Food and beverage events are the centre of all events entered around hospitality.

Hospitality un itself goes back a long way, and for anyone hosting an event, it makes them the hosts. Hosts are expected to offer good treats to make an impression.

Networking over a table of shared food, exchanging ideas and sharing conversations is the modern day equivalent of a community dinner. Event planning and hospitality go hand in hand, and food and beverage come along with the latter.

A well-planned meal then becomes an opportunity to make connections, bring people together, and connect graciously with the guests. Food and beverage budgeting suddenly takes centre stage when we make this connection.

By putting good thoughts into this, an event can go from ‘okay’ to ‘memorable.’ There are food and beverage consultants that can take the whole vibe up a notch for your event.


A good event management company can definitely cater to the need of having a great venue, good ambience, and excellent food. Full service planning options are also available with many such firms, who offer customised solutions. Each event is taken as. Unique challenge, and mutual collaboration comes in to play to create an authentic event. All administrative and logistic tasks can be covered by these companies, like hiring the best vendors, finding and booking the most popular vendors, and generally making the event a wholesome experience for all.


A lot of the work falls on the day of the event itself, and an event management company can cater to tiny details like the guest book, RSVPs, registrations, vendor communication, and more. By having a single point of contact, on-site support also becomes easy.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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