Fresh from his acclaimed performances with Yola, William Prince has shared his new music video for ‘The Spark’, which has premiered today via American Songwriter. It’s the first single from his forthcoming album Reliever out February 7th via Glassnote.
The video finds Prince performing in a cabin near a fire, his reflection juxtaposed with images of himself, hazy memories, and fiery sparks all around him, as he sings of the ashes of what once was and what can be. The yearning video matches the lush, string-laden music, and it is a moment of light on an album exploring the dark, awkward, and unspoken parts of life.
“The Spark details hope in finding someone who lights you up amidst the darkness you may feel. True love can burn so bright when it finds its spark,” says Prince. “A spark can save you amidst the cold and bring salvation from its warmth.”