Can you talk to us more about your latest single “Body”?
Body is all about promoting the importance of self esteem. It is a track for empowering people; a call for us all to delve into our divine birthright and love ourselves unconditionally. We live in a society that can make this difficult at times, so it’s about taking our power back: confidence starts within.
Did any event in particular inspire you to write this song?
My own journey of self acceptance is what inspired this, growing up I would look at photos in magazines and was heavily influenced by them, I wanted a ‘Perfect Image’. Consumerism tells us that we can achieve this buying buying MORE, more makeup, clothes, creams etc..
Then there was a big shift in my perception: a spiritual awakening. This made me realise that ‘nothing’ can ever make me feel good that is outside of myself- that buzz is always temporary. To really start to feel balanced and content I had to start doing the inner work.
Any plans to release a video for the track?
Yes, it’s out now. I did a call out into my local community asking for women of all ethnicities, body shapes and ages to apply to be in the video. We did meditation and had a sharing circle which became part of the video. I worked with Studio 12 in Leeds to shoot the video and it was a great day with positive feedback from all involved.
The single comes off your new album Ascension PT.1 – what’s the story behind the title?
The title was inspired by my spiritual awakening and where we are at astrologically. We are moving into the age of Aquarius- these cycles of time last approximately 2000 years.
Would you call this a conceptual record?
Yes, I would definitely say so.
Will each new installment follow a different theme?
A lot of my new work seems to be focused on the shadow side of my personality. So will certainly be present in the next instalment.
How was the recording and writing process?
I love recording and writing. I like to be out in nature when writing or relaxed and in a state of flow- I like new ideas to flow from the right side brain so that they’re not restricted. Then I usually go through the work afterwards with a more analytical eye.
How has Kate Bush and M83 influenced your writing?
I admire Kate Bush as a lyricist, she wasn’t afraid to break outside of the lines and write about subjects that weren’t typical for women at the time. She’s inspired me in this sense. I love her creativity and feminine energy! I also love synthesisers and the ‘sounds’ both artists have used, have influenced me. I love the ‘cosmic’ feeling in the work of M83.
What aspect of your life did you get to explore on this record?
My journey to finding my true self. In Wild & Free I celebrate my wild heart and love for dancing in the moonlight!
Where else did you find the inspiration for the songs and lyrics?
Definitely through meditation. At conscious festivals. When, I drift out of a kundalini dance I’ll have new ideas and ‘ahhaaa’ moments. And this doesn’t sound as exciting but a lot of my ideas come in the shower!
Any plans to hit the road?
Definitely, I plan on playing with my amazing band at a few Uk cities next year and there are a few festivals on the horizon too!
What else is happening next in Premaura’s world?
I have some new music coming along with weird and wacky photo shoots and music videos. For a while I was holding back, diluting down my ideas because I thought it would be more ‘digestible’ for people but I recently made a promise to myself: I am no longer going to do this! So what if I’m a self proclaimed witch who likes to dabble with the odd ritual. I feel like everything has now clicked into place and being authentic allows things to flow effortlessly.