Quick Guide to Understanding What Is Hubspot and What It’s Used For

If you’re at all experienced with the digital marketing world, then you have heard of Hubspot.

However, if you don’t know the nitty-gritty of what all Hubspot does, then you’re in the right place. In this article, we’ll answer the question, “What Is Hubspot used for?” Read on to learn about the software.

What is Hubspot Used For?

The answer to what does Hubspot do is simple: marketing and sales. The two go hand in hand, but there are two separate versions of the Hubspot software that cater to each function. If you’re planning on implementing Hubspot in your organization, you must buy the version for each function.

If you just want to buy Hubspot marketing, however, there is an option to do so without also committing money for Hubspot sales. The converse is also true.

Hubspot Marketing

The Hubspot Marketing platform is a full-suite inbound marketing platform with many functions that can be leveraged by any Hubspot agency.

Landing Pages

Easily one of the most important features of any marketing platform, Hubspot’s landing page functionality allows you to quickly and efficiently create attractive, high-conversion landing pages.

Email Broadcasts

Email broadcasts are absolutely key to a solid marketing strategy. Hubspot’s email functionality boasts high deliverability and a plethora of aesthetic email templates.


Hubspot enables you to create a blog, which will allow you to attract more organic traffic to your website.

Marketing Automation 

Marketing automation has to be in the toolbox of the modern-day marketing professional. Marketing automation software enables you to put your email marketing list through pre-built marketing sequences. These sequences will develop your cold leads into warm prospects.


Last but not least, Hubspot comes with a lot of analytics capability. The various statistics Hubspot provides will give you remarkable insight into what works and what doesn’t in your industry.

Hubspot Sales

Hubspot Sales is essentially a CRM, with all the standard CRM functionality.

User Contact Info

Hubspot Sales will house all of your contacts and their related information. This allows you to escape your Excel spreadsheet and bring your leads-tracking process into the twenty-first century.

Activity Tracking 

With Hubspot Sales, you can monitor every opportunity and where it is in the sales cycle.

Pipeline Visibility 

Sales managers can use this functionality to track all the deals from a high level. This enables managers to hold sales reps accountable to closing their deals.

Real-Time Chat 

One of Hubspot’s more unique features is their real-time chat ability. If you’ve got a visitor on your website, you can start chatting with them if they consent. This feature can quickly turn a cold lead into a red-hot, ready-to-buy customer.

Take Your Digital Marketing to the Next Level with Hubspot

With a solid understanding of the functions Hubspot encompasses and what exactly it’s used for, you’re now ready to leverage the platform to take your digital marketing and sales capacity to the next level. Whatever feature you need, Hubspot has it ready for you to use.

For more career and business advice, check out the rest of our website!

RJ Frometa
Author: RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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