Today, Foals share a new animated video for their song “Like Lightning,” off their recent album Everything Not Saved Will Be Lost – Part 2. The video was written and directed by the French animator Virginie Kypriotis and was premiered by Music Declares Emergency, an organization which promotes changes to improve environmental practice across the UK music industry. Kypriotis reveals: “After being angered by the world’s greed, malice and ignorance regarding environmental issues, the story’s hero simply decides to run away. The action makes him a kind of contemporary messiah who people turn to as they begin to change their ways. Although the film is about the environment, we wanted to create a new kind of message about it. Rather than just being pessimistic or even too sentimental, the idea was to use our anger to create something funny and hopeful to celebrate the people who are actually doing something about it.” Watch the animated video for “Like Lightning” here.
The “Like Lightning” video depicts a world of unrestrained consumerism and the video’s central character, George, is inspired to take action after watching nightmarish news reports of a dying planet. He hits the streets and soon inspires a wave of like-minded souls to join him. He discovers that the more attention he generates for the cause, the more things change for the better.