London-based artist White Tail Falls has shared the video for his debut single, ‘Give It Up, Son’.
Visualising the track’s evocative subject matter in a montage of surreal and disturbing imagery, the video sees a descent into an otherworldly realm of monstrous creatures that tempt and overcome, creating a warped and powerful visual allegory of addiction.
White Tail Falls’ Irwin explains, “The director (and cameraman, editor, grader) Craig Young and I pulled in every favour we could to illustrate a final showdown between the inner demons that have haunted the protagonist of our short-film and the man himself. In support of themes found on the album, we wanted to tell the story of how bad habits can take on a life of their own and follow us, until confronted.
“Largely shot in a few hours in Southwark Playhouse, with help from the theatre company Les Enfants Terrible, and around a man-made lake just outside Barcelona, this final chapter in a trilogy boasts shoot locations like a Bond film albeit on a Brookside budget.”
The video is the final instalment – but the first to be released – of a three part series exploring the darker implications of our desire for comfort, with the remaining two videos to be released accompanying forthcoming singles.