White Tail Falls shares video for debut single ‘Give It Up, Son’

London-based artist White Tail Falls has shared the video for his debut single, ‘Give It Up, Son’.

Visualising the track’s evocative subject matter in a montage of surreal and disturbing imagery, the video sees a descent into an otherworldly realm of monstrous creatures that tempt and overcome, creating a warped and powerful visual allegory of addiction.

White Tail Falls’ Irwin explains, “The director (and cameraman, editor, grader) Craig Young and I pulled in every favour we could to illustrate a final showdown between the inner demons that have haunted the protagonist of our short-film and the man himself. In support of themes found on the album, we wanted to tell the story of how bad habits can take on a life of their own and follow us, until confronted. 

“Largely shot in a few hours in Southwark Playhouse, with help from the theatre company Les Enfants Terrible, and around a man-made lake just outside Barcelona, this final chapter in a trilogy boasts shoot locations like a Bond film albeit on a Brookside budget.” 

The video is the final instalment – but the first to be released – of a three part series exploring the darker implications of our desire for comfort, with the remaining two videos to be released accompanying forthcoming singles.


About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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