Naughty Boyand multi-platinum selling singer-songwriter-producer Mike Posner today announce the release of the poignant and uplifting “Live Before I Die”.
A collaboration months in the making, “Live Before I Die” sees both artists push their creativity to new and breathless places. A personal and meaningful song to both artists, the track was written after Mike lost his father and decided to upend how he had been living his life, instead opting to do life-altering and incredible things. Teaming up in the studio, Naughty Boy was immediately drawn to the song, relating his own experiences with family illness to the song’s message of living one’s life to the fullest.
Instantly catchy and blending house, R&B and pop in inventive and innovative ways, “Live Before I Die” explores how losing a loved one can have a transformative impact, leading us to make changes that can alter the ways we approach our lives. The song’s production is both wistful and reverent, building in the verses before matching the song’s stirring chorus.
The accompanying video was shot during Mike’s personal mission to walk across America, an inspiring journey that saw the singer hike 3,000-miles from Asbury Park, New Jersey, to Venice Beach, California.
Spurred on by love, loss, acceptance and a mission: “I wanted to become somebody I was actually proud of”, Mike’s journey, which lasted from April to October, saw him become severely injured from a rattle-snake bite and air-lifted to a nearby hospital in Colorado. Unperturbed, however, he returned to his journey after three weeks to spread the message that people should live their lives without compromise.
Directed by Mike himself and edited by videographer Logan Meis with Mike in LA following the end of the walk, the moving video includes the emotional footage of the moment Mike finally arrived at Venice Beach and he put his feet in the water of the Pacific Ocean. Watch the video here.
Of the song and video, Naughty Boy says: “It’s the most heartfelt and real song, it affects me to my core. After seeing the video, it’s almost as if Mike walked for everyone and it feels like now is the time for all of us”