You’ve heard the phrase “if you build it, they will come.” But, that famous movie quote only defines one part of the battle.
With so much local competition, it isn’t enough to just build a business anymore. You need to leverage marketing and advertising to attract paying customers. It’s essential to establish which strategy will work best to help grow and promote your business online. Facebook is a powerful tool where you can use different approaches, but you have to know how to use them, as they usually seem similar. Still, they deliver different results. For instance, if you look for a boosted post vs ad, you will find a lot of information to help you decide which will help your business more.
As consumer habits change, the marketing industry works steadfast to keep up. Don’t get left in the dust with outdated marketing strategies!
Your local service deserves the best, and that means investing in an advertising strategy that converts leads into valuable customers.
Read on to uncover the secrets behind successful advertising campaigns.
Uncover the Right Marketing Channels
There’s a sea of marketing methods out there. You don’t need to leverage every social media network or piece of marketing material. What’s important is that you focus on the right marketing avenues for your local service.
As a small business owner, you want to get the most bang for your buck. Your marketing dollars will go the furthest with local advertising strategies.
According to recent stats, nearly half of all Google searches are local-based. That’s huge! Even better is that 72% of consumers will visit a local service after researching it online.
What’s the takeaway? You need a local marketing strategy ASAP!
Let’s take a deep dive into the best local advertising methods.
Types of Local Marketing Strategies
Local marketing has grown exponentially since the days of local newspaper ads, park bench advertising, billboards, and local TV commercials.
While traditional local advertising strategies still yield results, remember to take advantage of internet marketing too. Thankfully, online methods are both accessible and affordable for local services.
Start your local strategy with the following methods:
Create a Google My Business Listing
Add Your Business to Google Maps
Encourage customers to use Google Reviews
Set up a Facebook Page for your business
Implement a local Google Adwords Campaign
Build a local-friendly website
Enable click-to-call from Google