In today’s world, digital influencers aren’t just a dream; they’re a reality.
As the internet continues to be the focal point of our lives and the things we do, many people are making a full-time living—and a handsome one at that—marketing products of others on social media.
Competition is quite fierce for becoming a digital influencer. If it is your dream to work in this industry, you’ll need to make sure you understand the ropes and what you’re signing up for before you dive in.
In this article, we’ll break down everything a beginner should know about being a digital marketing influencer.
What Is A Social Influencer?
Influencer marketing is the process of using endorsements from influencers to sell products across one or more social media platforms.
An influencer, of course, is someone with a lot of authority or a large number of followers on a platform. Not everyone can be Dwayne The Rock Johnson with his 150m+ Instagram followers, but even a following in the thousands or tens of thousands can sell a lot of products if they’re marketed correctly.
The essential key to being successful as a marketing influencer is having trust and authority with your audience. If you’re still wondering, this will help you understand influencer marketing better.
Plenty of people promote and try to sell stuff every day on Instagram and get nowhere. The successful influencers are ones that can call upon their audience and almost guarantee they’ll get them to buy—and this means they like and trust you enough to do this.
So You’re Saying I Can Make Money Doing This?
If you’re patient, yes! It might take a year or more of building a trusted following before people buy from you, but plenty of people have turned it into a full-time profession.
Actually, because fewer people are looking at digital ads, influencer marketing is now considered one of the preferred ways to connect with potential buyers online by many businesses.
It’s believed that going forward, influencers and companies will look to build long-term partnerships together that benefit both the brands being advertised and the influencer. This will help alleviate some of the uncertainty that has been common amongst influencers in these early years.
How Do I Start?
The short answer is to slowly work on building up a following.
The longer answer is more complicated. Some influencers are “famous” across several platforms. For example, many A-list celebrities could sell their product or a friends’ product, regardless of them using Facebook, Instagram, or another platform.
For you, though, at least early on, it’s about being seen and recognized on one platform. So the first job is to pick to the platform you want to grow a following on.
Consider things like:
Am I good with one particular medium, such as text, video, or audio?
Do I already have a following somewhere that I can leverage to grow?
Is there a platform I dislike that I definitely don’t want to be an authority on?
Where do I have friends (or where could I see myself making friends down the road)?