Can you talk to us more about your latest single “Fall For This”?Did any event in particular inspire you to write this song?
A single event ? Not so much … more like a series of events. Fall For This is one of those songs that came together quickly because of its connection to reality. During the week that we wrote most of the tracks on our latest EP 11:11, we talked a lot about our pasts and the situations that we have been through and come out on the other side of. There were times when we were jobless or between houses, in relationships we knew were toxic and of course the countless times that we asked ourselves why we keep ending up in such tough places.
How many times have you said … “I’m never doing that again…”I’m never drinking again”… “I’ll never talk to them again” etc etc etc… Fall For This is about these cycles and finding the courage to break habits we know are bad for us. Too often we find ourselves getting pulled back into situations we know we’ve got to leave. It happens to us all.
How was the filming process and experience behind the video?
This video, was shot by @kelsi.lux and edited by Dani. We are very hands on with the creative. We wanted to capture something that felt raw and distant and eerily personal all at the same time. Dani running from the camera in the opening sequence has to be our favourite shot …. as it tells the story of trying to walk away and eventually feeling like running away is the only option. We are not the type of people that run from our problems but when we feel it’s time to go, we’re the kind of people that leave without saying goodbye. It sounds harsh but sometimes people don’t deserve an explanation.
The single comes off your new album 11:11 – what’s the story behind the title? How was the recording and writing process?
If you Wikipedia 11:11 you’ll find …. a couple of theories about the significance and meaning behind seeing the numbers.
Some believe that events linked to the time 11:11 appear more often than can be explained by chance or coincidence and symbolize a synchronicity with the universe. As band, and this is not a stretch of the truth, we seem to see these numbers in waves. We will go months without noticing the digits and all of a sudden we all start seeing 11:11 again on clocks on building numbers etc… We think it means we are on the right path and for us we hope that path.
Fall For This was written in Toronto. We were all in studio with friend and writer/producer Colin Munroe. The themes that kept coming up in writing the material on 11:11 were all extremely personal. Fall For This specifically was inspired by our combined experiences and memories of high school friends. Frankly, we have lost friends (many in the last 2 years). Most of which were a result of substance abuse and of course, all were loved ones gone too soon. People have asked “what’s with the cocaine lines on the album cover??” The honest truth is that none of us do drugs. The inspiration around much of our music and art work has been from seeing the aftermath of drugs and alcohol and the damage they can cause a person both physically and emotionally. Not to mention the toll these situations can take on everyone else involved. Don’t get us wrong, we have our vices and emotional baggage too but as we mention in the lyric of “If I Had Lots Of Money” , money doesn’t solve problems. People have to make conscious efforts to change the path they are on. Sometimes they just need a little help getting on that new path.
What role does Canada play in your music?
Canada is one of the best places to live in the world. We all come from small towns and now travel to make music. We have all travelled to many places in the world but coming home is always the best. There are sooooo many talented people in our lives. From photographers, film makers, musicians and painters we literally have the most incredible talent pool in Toronto. Living and working here can be a grind but it’s a very inspiring place to be. There are people from so many cultural backgrounds and places in the world you almost feel like you’ve traveled around the globe in the span of a day. Everyone has a different story so it can be well of inspiration.
If you are able to really take in the experiences and perspectives of those around you there’s a lifetime of inspiration for songs and creative fuel right outside your door.
What aspect of love and joy did you get to explore on this record?
Simply looking back and reflecting at the little monumental moments in life is such a rewarding part of making music. We like to think that life’s obstacles are manageable. That’s the message we want to send to listeners. We definitely got to know each other better in the process of writing this material. The ink is barely dry on this EP and we can’t wait to write the next record.
Where else did you find the inspiration for the songs and lyrics?
We really strive to write from our personal experience. We have been asked a few times why we haven’t covered any songs. Truth is we haven’t found something that speaks to our message that we feel we could do justice. W
Any plans to hit the road?
We just played at an art gallery in Toronto called Super Wonder Gallery for the Launch of our short Film also called 11:11.
We plan to play some select club shows in 2020 and fingers crossed there will be some festivals too.
What else is happening next in Jade The Moon’s world?
Right now the focus is getting more eyes and ears on the music. It’s a big world out there and with so much fantastic music to choose from it can seem impossible sometimes that your efforts are not being wasted … we feel so good about these songs and we’ve had such positive responses from around the world about Fall For This recently that we feel a new confidence in our writing and sound.