Web design, like any form of commercial design is used to trigger user interaction or act as a series of call to actions, compelling consumer behaviour and facilitating a response or transaction. These days the trend has shifted toward more streamlined, minimalistic design aesthetics that takes a “less is more approach” that was initially born out of the need to increase and maintain website performance across multiple devices, especially lower powered mobile devices.
The reason being, that speed and efficiency of website design is regarded as the most crucial factors for decreasing bounce rate and increasing queries or purchases on your website. If we take the time to consider the evolution of this trend, it’s all about speed and efficiency, which may find you stuck on the never ending quest for the perfect Google Page Insights Score. What’s more, is the shift toward mobile-friendly design, means that performance is not only pushed even further, but it also means your brand is spread across a broader audience-base, and accessible on demand. According Noop Web Design Perth, a quality website is as much about marketing and consumer behaviour as it is about design.
So, it’s in the pursuit of this performance that’s raised the question: are users more concerned with an efficient look and feel or are they more concerned with efficient technical performance, or both? When you factor in the growing accessibility of platforms such as Squarespace, WIx and the simple to use WordPress, it’s never been easier to create a website by nearly anyone. The problem is, as the barrier of entry has been lowered, so too have site owners understanding of what is acceptable, they see their DIY result as adequate, when in fact their potential customers will tell a different story.
The honest to goodness truth here is that, good web design is not easy. In fact, it takes a lot of time, experience and varied skills. There are various components of web design that separate the good from the great or the bad from the worst. Simply understanding which approach is right for a business and separates them from the competition, requires strong expertise. When it comes to the vast array of options for web design, from selecting the right CMS, site hierarchy, user experience, responsiveness, a well-developed website is critical deciding factor in making an on-line business successful.
As you consider designing, your site you will face many important decisions. For example, WordPress websites are easier to maintain, whereas Joomla websites have a better out of the box security matrix and file management and can be readily integrated with different sources or websites. However, the main decision is do you pursue the task on your own, or will you engage the services of web design professionals?
Either way you’ll need to optimize your site with your users’ needs in mind, and ensure your website is Google friendly. If you’ve made the decision to construct your very first site and you’ve committed to learning what is required, then it may be a good idea to start with a portfolio style website on a drag and drop to learn the basics before committing to learning the ins and out of a more complex CMS.
When starting, the first thing you should do is determine what you need your site will need to look like or contain form a content perspective. In the today’s digital world, your site is often the very first impression on potential clients and it’s important it stands up to the competition. So, it may be a good idea to look at your competitor’s sites for ideas and inspiration. If you would like to have your own site but don’t have any prior development skills, it’s suggested to use a simple prototyping tool, such as the free Mockplus, to rapidly test the site layout and design. You goal as a beginner is to put together a competent site. If you’re more advanced, then start thinking more on the efficiency of the site look and feel and performance together and how this relates to user experience. No matter what way you decide to go, your site should form an interactive gateway for communication between client and your business.
Naturally, you’ll want to aim to build a site that customers are most likely to visit and engage with your products or services. Remember, you are not in this to make a hobby out of web design, you have far more important things to do like running your business, so don’t forget you can always hire the services of a web design professional or website design agency and focus on what you do best!