Different social media platforms provide a great opportunity for every marketer to grow their businesses. One of the key factors all marketers must consider on social media is content marketing. It can boost traffic and bring in considerable leads, so a lot of organizations are thinking about it.
Just like every other competitive field, content marketing needs skillful employees. You should be able to create unique and compelling content as a creative content marketer. The biggest mistake you can make is to view social media as a simple tool without any need for literacy and expertise.
In this article, we are going to explain some other traps many marketers usually face during their content marketing.
Lack of creativity
Creativity is the key to successful results in content generation. Bear in mind that you cannot be successful as a content marketer if you just want to post mediocre content and use only other’s ideas.
Content creation needs a lot of skills. You need to create various kinds of content like pictures, videos, texts, podcasts, polls, info-graphics, etc. So, if you want your posts to be liked or shared, it would be a benefit for you to learn different softwares and tools for generating these kinds of content. Note that according to Social Tradia, even many influencers will be forgotten soon due to the lack of skills in content generation, and therefore, no one even wants to buy their Instagram account.
When it comes to generating content, you have to think efficiently so that the maximum rate of engagement be achieved for a post. You are spending a lot of resource and time to create high-quality content. So, you have to make sure that it would bring engagement for you.
A typical mistake here is to select outdated subjects that are not trendy anymore. You need to select trendy topics so that you can easily repurpose and share them in the future. This will need a little search to find the best subject and also a bit of creativity to repurpose it many times.
For instance, you can convert a single blog text into different visual content like an info-graphic, chart, picture, or video. Since you have gathered all the information already, you can use it again and again in different formats.
Another important matter regarding the content creation is to consider different stages of sales funnel. Awareness, interest, desire, and action are the key steps you have to take to encourage your audience to purchase your product or service.
It is of paramount importance that your customers be targeted constantly by your content at each of these stages. Of course, you have to be creative enough to produce different content for each stage of sales funnel so that your customers follow the journey.
Lack of repetition, engagement, and promotion
Although content creation is the most important part of your job, it is a serious mistake to stop working after posting the content. You have to put the content in the public eye frequently if you expect considerable results.
As a rule of thumb, you need to spend 3-4 fold as many hours on promotion as you spend on creation. You have to repeat your content in different formats via different social media platforms, blogs, sites, email, and other channels.
Moreover, you have to engage timely and accurately with your audience in order to keep your content alive. Bear in mind that the created content would be undoubtedly ineffective without engagement. You can strengthen your relationship with your audience by engaging on a personal level. Try not to appear as a marketer. Of course, this process needs careful planning and hardworking.
One of the most effective ways to post and get engagement is to utilize user-generated content. If you use pictures, videos, and blog posts of your followers, you can kill two birds with a single stone.
First, you have saved your time and money for creating compelling content. Second, you have increased your chance of getting tagged, shared, mentioned, etc. by users you have used their content. Also, you can gain the trust of other users in this process. Because many people trust posts from common people rather than marketers. So, do not miss out on this great opportunity to gain trust just by using user-generated content.
Lack of performance analysis
Ignoring performance analysis and the results of your activities is one of the worst traps with which content marketers are faced. If you do not look at the data, you will not be able to know what is right and what is wrong.
For instance, if a post is performing well, you should take care of repurposing it. You can also find your mistakes and remove them for the upcoming content. Set aside certain times for reviewing the data and paying attention to the feedback from your followers.
Content marketing is one of the most important digital marketing strategies you can use to boost your business. You need to have certain goals, plans, and skills to perform it very well on social media. The above sentences will help you during your marketing, but there are a lot more things you need to study if you want to be the best.