Research Confirms Women Love Online Shopping

It seems almost unreal that people used to buy everything from a local shop or supermarket, just a few years ago. Now that the internet has taken over, the concept of eCommerce has significantly changed the way people from around the world buy stuff. Studies have shown that more and more consumers in various markets prefer to do their daily shopping online and a huge chunk of those are women.

According to a research report by specialist digital agency Reprise, the upcoming eCommerce industry of South Africa has recently registered strong growth due to increased mobile penetration, adapting spending habits and secure payment procedures. The major contributory factor behind this boost was women since online easy-to-use options allowed them to share their experiences with family and friends and also allowed them to obtain feedback and user ratings on products before purchasing them.

When it came to online shopping, South African female consumers were interested in three main categories: education and entertainment, clothing, and booking tickets for special events. More than 75 percent of women claimed that they went online and browsed for options before actually going out and purchasing an item.

This can also be due to the fact that they were able to find special discounts and cheap fashion clothing online.

This research confirms that the online shopping industry is flourishing and will continue to grow in the coming years. Moreover, consumers will select trustworthy online payment partners so that they can go about their online purchasing activities with peace of mind.

Why Choose Online Shopping?

It’s a phenomenon that’s flourishing. Research has confirmed it. But what makes it so appealing? Here a few reasons why online shopping has become so big for women in just a few years.

Huge Variety of Products Available

It may sound strange, but physical stores have limited items in stock. They only keep articles that are commonly requested for or are most in demand. However, online stores showcase a much larger variety of items and that too from various stores. So, you can easily sit in one place and browse the latest trending products from many different stores simultaneously!

Helps Avoid Compulsive Shopping

Nagging floor assistances often lure you into purchasing more or undesired items. They might pressurize you into buying a color that you might regret later or a dress that you know in your heart you’ll never wear. Moreover, sometimes we enter a store and just don’t want to leave without buying something since that’s embarrassing for us. All of this psychological melodrama can be avoided when you’re shopping online – you make all the decisions and in your own time.

Easier Product Replacement and Refunds

Unlike the chaos that is created at a local retail shop, returning an item and getting your money back is much simpler and easier when it comes to online shopping. Similar to physical stores, online retailers provide a Product Replacement Warranty that’s valid for a specific period. The basic concept if the same, however, product replacement is much faster and more convenient when the item has been purchased online.

Ease of Sending Gifts on Special Occasions

With online shopping, sending gifts to friends and family at weddings, birthdays and anniversaries is simply a click away. The item is packaged and shipped for you, and if you’re in a rather festive mood, it’ll also be gift-wrapped for you. Also, online stores happen to advertise novel items and discounts on Valentine’s Day, Mother’s Day, Father’s Day, etc., so you also have the privilege of being notified when these special days are coming up.

Damaged or Used Items Available at Lower Prices

Online stores usually provide access to listings advertising old, used or damaged items that are up for sale at a considerably low price. Moreover, antique and vintage items are best found in online markets.

So grab your tablet or laptop and start browsing those online shops for your favorite items at lucrative prices and astonishing deals.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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