When you’re trying to get the word out about your band, it seems like you’re reaching the same few dozen people.
The reason why it’s so hard to get the word out is that you have a lot of competition vying for the attention of your listeners.
The average person receives at least 4,000 marketing messages every day. That can be as high as 10,000. You need to create an awareness campaign that gets attention and makes people interested in your music.
Is it possible to do that without spending a fortune?
Yes, it is. Keep reading for the top tips to generate awareness for your band and get the attention that you deserve.
Know Your Audience
Who listens to your music? Is there a specific type of person you have in mind when you’re writing songs?
That’s your audience. The mistake that many musicians make is that they write for themselves. They don’t write or create with a specific audience in mind.
You need to know who you’re trying to reach and why they would want to listen to your music.
Go Where They Are
Once you know your audience, you can focus your awareness campaign where they are. For example, let’s say you’re an 80s cover band. Your audience is primarily GenXers who grew up in the 80s.
Where do those people hang out? Where do they shop? Those are the place you want to market yourself to let people know about your band.
This may seem counterintuitive because exclusivity usually means shutting people out or turning them away. That’s true at first, but people naturally become curious over time.
Let’s say that you’re creating a small community of supporters. You give away iron on patches exclusively to those supporters and they wear them with pride.
Someone who isn’t familiar with your music sees the iron on patch over and over again. They’re interested in what it represents and why people are wearing them. They want to have that sense of belonging and want to know how they can get one. Before long, more people want to know about your band.
Leverage Your Core Supporters