5 Ideas for Growing Your Awareness Campaign

When you’re trying to get the word out about your band, it seems like you’re reaching the same few dozen people.

The reason why it’s so hard to get the word out is that you have a lot of competition vying for the attention of your listeners.

The average person receives at least 4,000 marketing messages every day. That can be as high as 10,000. You need to create an awareness campaign that gets attention and makes people interested in your music.

Is it possible to do that without spending a fortune?

Yes, it is. Keep reading for the top tips to generate awareness for your band and get the attention that you deserve.

  1. Know Your Audience

Who listens to your music? Is there a specific type of person you have in mind when you’re writing songs?

That’s your audience. The mistake that many musicians make is that they write for themselves. They don’t write or create with a specific audience in mind.

You need to know who you’re trying to reach and why they would want to listen to your music.

  1. Go Where They Are

Once you know your audience, you can focus your awareness campaign where they are. For example, let’s say you’re an 80s cover band. Your audience is primarily GenXers who grew up in the 80s.

Where do those people hang out? Where do they shop? Those are the place you want to market yourself to let people know about your band.

  1. Create Exclusivity

This may seem counterintuitive because exclusivity usually means shutting people out or turning them away. That’s true at first, but people naturally become curious over time.

Let’s say that you’re creating a small community of supporters. You give away iron on patches exclusively to those supporters and they wear them with pride.

Someone who isn’t familiar with your music sees the iron on patch over and over again. They’re interested in what it represents and why people are wearing them. They want to have that sense of belonging and want to know how they can get one. Before long, more people want to know about your band.

  1. Leverage Your Core Supporters

There is a small percentage of people that follow your band anywhere and everywhere. These are your evangelists, and you need to use them to your advantage.

They already love your band and your music, so why not give them an added incentive to talk about you with their friends? You might have a special performance just for those people and invite them to bring a friend for free.

It shows your appreciation for their support and introduces your music to a new audience at the same time. It’s a win for everyone.

An Awareness Campaign That Works

It’s not easy to get your music out to the masses. You’re competing with countless other big brands and bands for the attention and dollars of your audience.

There are creative ways to break through the noise and get attention. You need an awareness campaign that focuses on your audience.

Are you ready for more music news? Check out this site often for the latest happenings in the industry.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

Check Also

OSRS: A Beginner’s Guide to Slaying in 2020

Starting Old School RuneScape in 2020 can be a daunting prospect. Compared to other games …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.