The Devil Wears Prada dropped their new albumThe Acton October 11 via Solid State Records. The band has partnered with Revolver to premiere the video for “Chemical.” Watch it here.
“I’m not one to get particularly excited about music videos these days, but I think that the technology [director] Kevin Johnson and the crew were able to employ for ‘Chemical’ makes it something special,” said singer Mike Hranica.
“‘Chemical’ is about coming to terms with the idea that all of our feelings — good and bad — are just chemical reactions in our brains. It is both a bleak and hopeful way to to view the world, but at times, it can help us to move forward,” said keyboardist Jonathan Gering, who co-wrote the song.