Backlinks are a huge part of the algorithm Google uses, since its how they decide what websites will be placed on top on the search engine. Link building activities have a lot of advantageous apart from being used for SEO as well. The most important thing to remember regarding link building is that it should add to the value of the existing content and not be used as spam because otherwise there is a high chance that it will be taken down by google. Here are some of advantages of using back links as part of your link building strategy.
Establishing a brand authority
While backlinks will work great for SEO practices, they will also be good for your brand as a while. Google will approve these backlinks since it will provide useful information to the customers or users, which means your brand authority and viability is being established simultaneously. Not only will your SEO be befitting from the backlinks you use, you will also be attracting more customers because of having a great brand image. This is why Wikipedia backlinks are usually successful because of the brand authority it has established.
Keep in mind that the major search engines such as Google, Yahoo etc are not the only sources for traffic. People are known to click the links that is already present with in the content, which is also a huge source for consistent traffic. If your back links are of high quality this will not only improve your search engine rankings, but they will enable a constant flow of traffic to your website. The best thing about this kind of traffic, also known as referral traffic, is that it targets the audience your website is designed for.
Long term strategy
The internet is essentially becoming an archive for anything and everything there is out there, which also includes your brand or product. If you place a back link on some sort of a directory where information of similar brands and products can be obtained, it will stay there for years to come, and people will be clicking on the back links that leads them to your website several years down the line. Back link should definitely fall in your long term strategies.
Creating new bonds
Backlinks are an amazing way to reach potential customers, or customers you didn’t initially target. It is a great way to increase awareness about the brand by guest post outreach links, and also create sustainable relationships. Once someone comes across your website, and likes what you have to offer, they will probably sign up for the newsletter and then keep coming back to you.
It improves the organic positioning