Home / News / Arthur Moon Shares Kaleidoscopic “The Habit” Video From Avant-Pop Debut + Oh Land Tour

Arthur Moon Shares Kaleidoscopic “The Habit” Video From Avant-Pop Debut + Oh Land Tour

Arthur Moon – the Brooklyn avant-pop group fronted by Lora-Faye Åshuvud alongside collaborators Cale Hawkins (Quincy Jones, Bilal, Linda Perry), Martin D. Fowler (a composer for This American Life), Dave Palazola and Aviva Jaye – released their exceptional self-titled debut album earlier this year. Today, they’ve shared a kaleidoscopic video for The Habit from the record, shot in California during the super bloom this year and in the Mojave Desert. Premiered on LA’s Grimy Goods, the video comes ahead of the band’s west coast tour with Oh Land kicking off next week, plus a San Diego show with Sunset RollercoasterArthur Moon also recently reworked tracks from Oh Land’s latest album Family Tree into a lush new electro-pop landscape for the Replanting Family Tree EP.

Watch: “The Habit

Lora-Faye describes making the video: “The flowers really looked like this – straddling a line between a kind of grotesque artifice and natural beauty. I can’t imagine anything better to speak to the tension at play in this song, which to me is a kind of dirge for the individual in the age of the internet – both depressed/isolated but also at the same time vital/connected.”

It was directed by Zach Stone and Gerard Marcus (director of Thrdcoast), who also directed Arthur Moon’s stunning video for Reverse Conversion Therapy.” This along with album singles Homonormo,” “I Feel Better,” “Standing Wave” and Wait a Minute gave listeners a taste for Lora-Faye’s deconstructed pop music, celebrating “incorrect music” and the queer impulse: breaking the rules, and finding the power that comes from doing things “wrong” by celebrating it, owning it, making it the center of the music. Lora-Faye recently received a prestigious New York Foundation for the Arts grant as part of their Artist Fellowship Program, as well.

Catch Arthur Moon on tour with Oh Land & stay tuned for more!
Tour Dates

10/20: Seattle, WA @ Columbia City Theater*

10/21: Portland, OR @ The Church Concert Hall*

10/23: San Francisco, CA @ The Independent*

10/24: Los Angeles, CA @ Bootleg Theater*

10/27: San Diego, CA @ Soda Bar^

* w/ Oh Land

^ w/ Sunset Rollercoaster

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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