Ruthie is quickly gearing up for the release of her much anticipated debut EP ‘Universal Heartbreak Now’ out on November 22nd, with the brand new single The Tide. Now the hotly-tipped artist shares the video to the track, an 80s hazed visual resemblance with a nod to The Boss.
Directed by Kamil Dymek (Dua Lipa, Charli XCX, Rina Sawayama), the video was shot in infamous London music venue MOTH Club and follows the viewer into Ruthie’s world of nostalgia and glitz, breaking gender normality.
Of the video, Ruthie says: “This video is a not so subtle nod to one of my heroes, Bruce Springsteen. I wanted to capture some of the energy, masculinity and sexuality that he embodies and make it fit my shape.”
The Tide evokes bittersweet feelings with a sweeping beauty that elevates the mood of the moment. Set to a dreamy backdrop of modern pop and country-tinged folk, it drives to a crescendo in which her multi-layered vocal harmonies surge to create a choral wall-of-sound. Ruthie’s style echoes the likes of Angel Olsen and JennyLewis back to FleetwoodMac and JoniMitchell, while her distinctively English accent adds a unique touch.