Hi! Everything is just great. We are excited about the release.
Can you talk to us more about your latest single “Mid Of Nothingness”?
Sure. “Mid Of Nothingness” is a profound song to us. With this song, we try to talk about life and death, the meaning of existence, and the philosophy of nihilism. To match the poetic lyrics, the visual of this single is heavy and very theatrical.
Did any event in particular inspire you to write this song?
Yes. A very close friend of ours committed suicide at a young age earlier this year. The passive emotion cued Zongli, our composer and vocalist, to reflect on life and the meaning of existence. After we came up with the melody, we contacted our friend Lorelei, who is a novelist and poet, to write the lyrics. Going though a sad event like this, we all wished to create a beautiful memorial for this young life which used to around us.
How was the filming process and experience behind the video?
We tried to avoid traditional techniques to shoot this film. It is more like a fashion film combined with fine art. Thanks to our talented friends, the jewelry designer, Meiyi Yang, and the visual artist Ping Wang, and filmmaker, Lillian Xuege Li. The team created a mood of meditation. All of the moments caught by the camera like dancing, hand in hand, falling voile; we’re all in a dark ceremony of nothingness.
We used a ton of audio processing techniques during the process, and a lot of details can be heard in the track. We have been exploring and discovering different possibilities for our vocals and instruments since we formed. All the bowed strings and plucked strings sounds were from our special Asian instruments, the Erhu and Pipa.
What made you want to use some Chinese instruments for this song in particular?
We have always been trying to be a band that encompasses futurism and globalization. What Jiaju and Yang are doing to their traditional instruments is challenging and breaks through traditions. On the other hand, the music we are making is a bridge between the aesthetic of Asian nationality and a general global aesthetic. The idea is beyond culture and language as we are all humans. We hope our music can break the barriers.
What role does NYC play in your music?
New York is great! Like all the people would say, it’s a cultural melting pot. In New York City, we see the possibility of globalization because people break the boundaries of culture and nationality. Wherever you come from or whatever background you have is irrelevant; artists are more focused on the creation and the art itself.
Does the new single mean we can expect a new material – how’ s that coming along?
Yes. It is difficult to define the new single’s genre. You will hear elements of Electronic, Rock, and Pop. The composition is more art-pop and Zongli also used some contemporary ideas during the production. Plus, the way we play the instruments and the controller using from Zongli’s vocal. Everything makes our band different from others.
What other philosophical themes will you get to explore on this record?
We’ve been trying to express a philosophical theme through our band’s name; not everything can be perfectly defined. Either traditional or futuristic, either Eastern or Western, either male or female, as three open-minded artists we’d always love to do anything without a definition. That’s why we named us as “THE EITHER”.
Any plans to hit the road?
We will release our first full album in the beginning of 2020. It includes all the tracks we have made since we formed. We also have some music videos coming up soon.
What else is happening next in THE EITHER’ world?
Based on what we have now, we are going to develop our instruments and keep exploring the way we control them. Meanwhile, we hope to cooperate with more new media artists and fashion designers. Musically, we will continue to explore new genres and ideas. We are THE EITHER , so we can be either this or that; nothing is absolute in our world.