After releasing the first half of his forthcoming mixtape Magic Is Real, due out in full on November 15th via his own IDGAFOS imprint and Mad Decent, Platinum-selling artist, DJ and producer Dillon Francis today releases the music video for mixtape track “Still Not Butter.”
Reuniting with “Not Butter” video director Brandon Dermer (Major Lazer, Panic! at the Disco, What Would Diplo Do?), the high octane video for “Not Butter” follow-up “Still Not Butter” portrays a couple on a mobile shopping spree for a bevy of questionable products from the comfort of their couch. While the clip evolves into increasingly deranged and repulsive body horror with each product consumed, remember — “It looks great, it feels great, it can make anything better, put it on anything, it’s good for your skin, it’s basically the real thing; no one will know” — “I still can’t believe its not butter.”
In other recent Dillon Francis news — he has just launched Gerald Collection 3.0 in collaboration with Barney Cools. Shop the new limited release capsule here, with clothing and accessories featuring signature color block panelling & new hand tie dyes inspired by the world’s most renowned piñata, Gerald.