Today, the self-taught singer-songwriter, producer and multi-instrumentalist known as BAD CHILD unveils the cinematic music video for “Pretty Girls”, the latest single from his debut EP Sign Up which was released in August through 21 Entertainment and Universal Music Canada alongside Capitol Records stateside and Virgin Records in the UK.
WATCH THE VIDEO FOR “PRETTY GIRLS” HERE
The video for “Pretty Girls” flashes back and forth between the dark and light of relationship and reflects the juxtaposition of the airy melody of the track with the sad reality of the lyrics. On the video BAD CHILD describes, “‘Pretty girls’ was so directly inspired by Jean Luc Godard & the French new wave. The jump cuts and the freedom of filmmaking of the time really inspired the team so much to try and create something that breathed real life. I really wanted to delve into the fleeting feelings of love and despair.”
BAD CHILD hit the festival circuit this summer, playing some of the world’s most prestigious line ups including, Lollapalooza, Osheaga, Glastonbury, Great Escape plus Reading and Leeds. He returns to Canada on a string of recently announced Canadian dates with Toronto musician, Posey, joining as support. Stay tuned for more to come.
BAD CHILD CANADIAN TOUR DATES (with Posey as support):
10/31 Ottawa, ON Algonquin College Observatory
11/01 Montreal, QC Mini Campus
11/04 Waterloo, ON Maxwells
11/05 London, ON Rum Runners
11/07 Toronto, ON Velvet Underground
11/08 Hamilton, ON Mills Hardware