I am sure that I do not need to get into the advantages of Instagram for the promotion of your business. Whether you are running a small business, or you are the owner of a vast enterprise, you have to avail the magical potentials of Instagram to boost your business.
Promulgating your services through Instagram is quite easy, but mastering all the marketing strategies is not a sweet cup of cake. One of the most crucial strategies of Instagram marketing is the tracking of your performance. If you know what your followers are doing, then you can conveniently overhaul your next moves. You may also build some attractive content that will engage more audience by using some great tools such as the Adobe Spark Instagram Stories tool.
Counting the views on Instagram stories, videos, or pictures is a fundamental thing to know the inclinations of the followers. You upload a video, and you see that it is getting multiple views. However, you wonder whether the views are caused by you or the other people? You might also be thinking, how does Instagram prioritize the views? What is the natural order of the views? And why some people always get the top position?
If you would like to know the in-depth answers of all these questions, read on!
1. When do you get a View on Instagram?
If someone has viewed a video or a story for more than 3 seconds, then Instagram will count it as one view. It is because three seconds is the optimal time that tells whether a person is engaged with the video or not.
Many users put a cursory look of 1 to 2 seconds at your videos while scrolling their feed. Instagram does not count these types of views because these users unintentionally watch your videos, and they do not have a particular interest in your content.
2. How to check the Views on Instagram Stories or Videos?
Checking the views on Instagram stories and videos is quite easy. Just go to the video or story and look at the bottom of the post. Here, you will see the number of people who have watched the content. Furthermore, you can also check the number of likes and comments by clicking on the count. However, Instagram does not tell how many times a user has played the video.
You should also keep in mind that the view counts will only show up on the videos that were uploaded after November 19, 2015. Furthermore, video count also does not appear for the video loops.
3. What about Multiple Views from the Same Account?
Instagram does not count multiple views from the same account, meaning that if a person has watched a video multiple times from the same account, then only one view would be counted.
4. What if you watch your own Video?
If you watch your own video, then it will be counted as one view. It does not matter how many times you have watched the video. If you are watching it from your account, then only one view would be counted.
5. How are the Views Ranked on Instagram?
Suppose that hundreds of people have watched your Instagram stories and videos, and when you check the view counts, then some people appear at the top, and others are appearing at the bottom.
You must be wondering how does Instagram algorithm rank the people in the view count?
According to multiple experiments, people appearing at the top are the people whom you engage the most. The Instagram algorithm identifies the people to whom you interact frequently. It keeps the complete record of your activity and deduces the results accordingly.
Views and Hashtags
A particular study suggests that if you add hashtags in the description of your videos and stories, then your views will magically augment. It is because hashtags optimize your content for the search engines, and hence, your content starts appearing on diversified platforms. Furthermore, trending hashtags can be utilized to get Instagram followers who will be pivotal in boosting your sales.
I have discussed everything that you need to know about Instagram views. Views provide us practical knowledge of our performance and tell us how efficiently we are working. Just calculate which type of video is getting more viewers, and build your marketing strategy accordingly.