“Life is not a piece of cake in the Far North: over here it is permafrost. It’s quite cold nine months a year, and it’s freezing cold during the other three… So, the conditions we live in create many difficulties and challenges, and it’s probably a lot easier to face them together. You know that there is kindness in this world, still, and afterwards, you’re happy that you are one of those who brought it there,” said a steelworker from the industrial city of Monchegorsk. His name is Artem and he is one of the Caring documentary’s characters.
The film presented by Russian company Nornickel has won а silver dolphin in “The very best in corporate media & TV of the year” nomination at the 10th international Cannes festival.
There are just a few short stories about Nornikel’s volunteers from different parts of Russia. In 2016, the company launched a corporate volunteer program called “The Factory of Good”. In three years of the program over 56.000 people participated in the volunteers’ events.
The shooting took place in the Monchegorsk, Norilsk and Moscow cities from February to May this year and was directed by Sergey Filatov. It is a real pleasure to see the breathtaking views of northern nature, valleys and, most importantly, the deeds of the volunteers. The latter ones are, in fact, regular people like engineers, linear workers, lawyers, marketing managers and many others, but they choose to dedicate a part of their life to changing the world into a better place.
As a result of the course over the past four years, hundreds of trees were planted in the cities and parks; Pasvik Nature Reserve, which borders Norway, was equipped with new trails and a shelter for homeless animals was built. The film truly motivates and inspires people to think wider and consciously seek to do more in their daily lives, because a person doesn’t need to be a superstar to do simple acts of kindness. On the contrary, accumulative efforts are more powerful and effective.
In reality the efforts of Nornickel’s employees have melted the hearts of thousands including the Cannes juries.
Alexey Nikishkin, the general producer of the documentary, confessed after the award ceremony, “I’m proud of every single person involved in this film project and those who make the world a better place just like the heroes from the movie.”