What To Binge This Weekend: ‘Seinfeld’

Hi. I’m recommending binging Seinfeld this week. Just going to get that out there. You know Seinfeld. It’s an iconic sitcom. It’s one of my favorites, and also a show I really admire. Seinfeld is a show that is willing to have contempt for its main characters. It relishes in their awfulness, but doesn’t let them off the hook for it. They never ask you to like Jerry, George, Elaine, and Kramer, or to root for them. They don’t learn, they don’t hug, and it’s truly admirable. Compared to say, Friends, where everybody sucks but I’m still supposed to care about Ross and Rachel or whatever. Television characters don’t have to be people I want to hang out with. Just be funny!

Anyway, this isn’t going to be so much me writing about the show. Seinfeld is iconic. I decided to recommend it because, in this modern landscape, even a show like Seinfeld that hasn’t been on in 20 years can end up in the limelight. The times they are a-changing. What’s the deal with the future of Seinfeld? A lot of chaos, evidently.

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For starters, soon you aren’t going to be able to watch reruns on TBS anymore. This is the end of an era. I honestly don’t remember when those reruns started. Over a decade ago, right? Also, when I lived in LA I used to see a billboard by me advertising Seinfeld reruns on the local MyTV Network. I always liked seeing it. Also, for years I had a dream job of being the guy who makes those ads for reruns of sitcoms. You know, telling you what Seinfeld or The Simpsons is on that night, making sure you tune in. My memory of those ads fills me with a so much fondness. Seinfeld reruns are probably moving to Comedy Central. Make peace with that.

The real big deal, though, is that Seinfeld is making the move from Hulu to Netflix. Not yet, but in the next couple years. Netflix is losing The Office and Friends soon, two of the most-popular shows on Netflix. Seriously. People love binging those two old sitcoms. Netflix knows nostalgia drives their viewership. Seinfeld is one of the big wigs of sitcom reruns. It has power. It is going to be the new Friends, or so Netflix hopes. I do like the idea of teens watching Seinfeld.

So what I’m saying is that, if you have Hulu but not Netflix, get to watching Seinfeld. They have a feature where they will show you an episode at random, which is meant to capture the experience of sitting down for a rerun. Everything old is new again. The show about nothing is now at the center of everything streaming. Who are the ad wizards who came up with that?

About Chris Morgan

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