INTERVIEW: Acclaimed Songstress Geneva White

Hi Geneva, welcome to VENTS! How have you been?

I’ve been losing my mind! Haha – (I mean I’m great). How have you been?

Can you talk to us more about your latest single “FRAME”?

FRAME is a sad, chorus-less song I wrote in a stream of consciousness and finished later with a good friend and producer, Dan Grant. Funny enough, I think I wrote it on Valentine’s Day, but that has no particular significance. As a broke writer / musician, I’ve been trained to keep pushing my favorite songs for bigger artists to record, but this one was hard for me to let go. It felt too personal.

Did any event in particular inspire you to write this song?

Late July last year, I’d gone to play the Allihies Festival with some friends in Cork, Ireland. We were sitting outside in a light drizzle listening to music, with a cliff on one side and storm-covered, goat sprinkled mountains on the other. One of the guys played me the start of a song he’d written with just a chorus singing “forever’s such a long time.”

Maybe we were drunk, overtired, or everything was existentially magnified by the magic backdrop, but that sentiment stuck with me because even the most loyal relationships can’t survive life sometimes. That’s the picture I built the song around, that one lyric and idea.

Any plans to release a video for the single?

Of course. Directors, hit me up: [email protected]

I’ve got some crazy ideas if you’re down.

How was the recording and writing process?

It was relatively easy. I wrote most of it in about a 15-minute span, laying on my floor, and the rest with Dan in his home studio, where I fumbled through it on the piano for a good hour. Dan Grant is an amazing organizer, and can come up with the perfect lyric to sum up an idea and he makes you wish that it was your lyric.

What made you want to go for a much vulnerable direction?

It’s not that I wanted to go for a vulnerable direction. It kind of just happened. When I first starting writing in LA, a good friend of mine (Jon Tanners) inspired me to open up. He’s the only person who had heard every single one of my bounces, and knew what my strengths and weaknesses were. I’ll never forget it, but he sat across from me at Food Lab Coffee, our meeting spot, and asked me “what are you writing about? I know you can be a great writer, but I don’t know what you’re writing about right now.”

I carry that with me. It took me 4 years to get there, but hopefully he knows what I’m writing about now.

What role does LA play in your music?

LA is a wild place. I’ve had my heart professionally broken so many times here, and have needed to leave every three weeks, just to be able to breathe again. But all in all, I have to give it credit for making my music what it is today.

LA, though torturous and abusive at times, filled with so many “hot talkers” and also has some of the greatest musicians in the world. Without the bar being constantly raised, I don’t know that I would have had access to the shows and the music spoke to me most, that made me want to try harder. I would have never ended up on tours that gave me the greatest memories of my life, and I would have never developed the attitude that I have now towards the industry, which is: I don’t really care what you think, I’m just gonna put out music.

My friend, NoMBe, described it to me perfectly. He said, LA is like a big office with pretty palm trees that you live in. When you go to work, there are people you love seeing, and there are people you don’t want to talk to, but who you have to deal with anyways. But, at the end of the day, you’re proud of what you accomplished.

Do you tend to take a different approach when you are collaborating with someone else rather than working on your own?

It depends who it is. There are some people with whom I just have a natural understanding with. When that happens, we just play, and things just come naturally. When I’m writing for other people, or for a specific project, I always try to figure out how the other person works best, and go from there. It’s different ever time. I don’t like when things are rigid.

Does the new single mean we can expect new material – how’s that coming along?

ABSOLUTELY! It’s coming along quite well. Until now, I had a horrible habit of holding onto songs. That habit won’t continue.

Any tentative release date or title in mind?

I’m aiming for early next year! I have a few titles in mind – you’ll have to wait and see. 😉

Any plans to hit the road?

Yes. If you’d like me to play in your city -> [email protected]

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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