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Keeping up with our series of premieres, we are teaming up with The Lows for the release of their new music video for “Love Xtinction,” a great video that captures the human elements of the band during the recording process, as we see Angelo, Nick Behnan & Brandon McNall (guitars), Wolf (bass), Duane Hewins (drums) interact with each other, as well as their Grammy Award winning Producer/Engineer Chuck Alkazian (Pop Evil, Soundgarden, Tantric) and owner of Pearl Sound Studios. Coppola also says, “we wanted to keep the video fun and lighthearted as the song is sort of a tongue-in-cheek comparison of how love is becoming like an endangered species”.
In regards to the song, Angelo comments “We thought it would be great to bring viewers into the studio where we actually recorded the song at, Pearl Sound Studios. It really is a magical place. So many legendary artists have recorded there. So we shot some video of us performing the song together in the huge ambient drum room to capture the energy we bring to the stage and mixed in various shots of the band during the actual recording process. We wanted to have a playful mood to the video to translate how much fun we have together when we perform and record.”
The Lows - Love Xtinction (Official Music Video)
