If someone wants to create a website nowadays, the only thing that he has to do is to buy a domain.
Yes, it has become that easy to own a website today, as compared to earlier times, where having a sound technical knowledge was a must.
The sheer number of websites available on the web today is the direct outcome of this.
However, there is a strong downside to this as well: it’s the exponential rise in the difficulty that both new as well as established websites are facing to adequately marketing their websites.
Let’s talk about a few ways in which a new website can manage to communicate its content and offerings to its customers.
Starting with SEO:
SEO is a highly complex and time-consuming process.
However, when it comes to your new website, there are some crucial things that you need to focus on before delving into hardcore SEO strategies or going for third party SEO services.
Focussing on long-tail keywords:
This is a very obvious thing.
A new website won’t be able to compete with higher authority websites when it comes to the most popular and high traffic generating keywords of a particular field.
That’s why you should focus on a few long-tail versions of these popular keywords and create quality content keeping them as the main focus.
For example: instead of choosing “Video Advertisements” as your focus keyword, you can choose “Engaging Video Advertisements.”
Editing the meta-description snippets:
Majority new websites overlook this.
A good Meta –description is extremely important to give your viewer an immediate idea of what your website offers.
Their importance rises multiple times when you are a new website, as your viewers don’t have a prior idea of what you are offering.
Always remember to include at least one keyword that your website creates content/provides services on, in your Meta description snippet.
Focussing on content quality:
This is arguably, the most crucial thing to do for a new website.
The standard of content your website is offering would determine the level of returning traffic to your website as well as shape its future brand image.
It’s never advisable for a new website to tread into highly exclusive and uncommon topics that have a small niche of interested consumers.
The reason is quite simple; your website doesn’t possess that level of credibility that is required to lure viewers into consuming such types of content in the first place.
What works best for a new website is to adapt the skyscraper technique to content creation.
Skyscraper technique refers to finding a trending piece of content in your niche area and then coming up with a similar piece of content, but multiple times more detailed than the trending one.
For example: If there is a trending post on social media lead generation that is of 1500 words, you should create an article that has close to 3000 words or an e-book.
The biggest advantage of the skyscraper technique is that it can ease up your link building process to a great extent, as people would more willingly share elaborate and detailed pieces of content.
Using social media smartly