PREMIERE: We Are Parasols Release New Music Video For “Feel Machine”

We Are Parasols are based in the Pacific Northwest with roots and limbs in the South. Jeremy Wilkins (Guitars/Synths) and Alec Yeager (Drums/Synths) spent many years experimenting with various forms of electronica and shoegaze in Atlanta, GA, performing in multiple projects together until Jeremy moved west. Eventually Jeremy made his way to Portland, OR where he met D (Vocals/Bass/Synths) and the two began laying a groundwork of dreamy pop sprinkled landscapes until Alec joined, though still living in Atlanta, adding his machine like beats and loops to completed the trio’s industrial-gaze sound.

“Feel Machine”, the new single is genre turn for We Are Parasols, more industrial and post-punk, with almost none of the shoegaze wash, the beats are minimal but heavier than ever, the guitar is sharp and chaotic, the vocals are angry but melodic. The song also marks the official end of the groups first era; it’s a complete reworking of the track “No Movement”, from their debut record Infrastructure, which was the seed for the entire sci-fi dystopian story told in their second record, Inertia. “Feel Machine” is the sonic result of a band that began their career in what already feels like a different time, writing personal and essentially pretty songs, but has found itself in modern America; angry, frightened, confused, and begging, “Feel Machine, Try to be!.”

D has always wanted to make what she calls an “MTV style video” with lots of dancing and flash. So, unlike our previous videos, “Feel Machine” has no concept or story, it’s simply a performance piece filmed at a local DIY space in Portland called Azøth. The gloss of the lighting, costumes, and makeup combined with the energetic performance are designed to highlight the pop elements of the track which are sometimes overlooked amidst its industrial sound. We enlisted the help of regular collaborators: director of photography Jason Roark and stylist Sara Bergqvist, who both previously worked with us on the “ss.tab” and “scoptophilia” videos, as well Daniel Kopton, who does most of our album artwork, to create the opening title and the flaming logo animation at the end. As with most of our videos, Jeremy did the editing, though he struggled briefly with the lack of a story to guide him, he used color extensively to enhance the mood and propel the video forward. The end result is a pretty stylistic and colorful video that captures the era of the underground 90s industrial era – it never reaches the high of a NIN visual but its yet pretty mesmerizing.

Jeremy and Alec initially broke into the national and international music scene with their Atlanta based trip-hop band, underwater, whose debut album was produced by Chris Vrenna from Nine Inch Nails. Now, along with D, We Are Parasols have produced remixes for artists like Bloody Knives, AVOXBLUE, and CMB (aka Casey Desmond), while Jeremy is currently recording, producing, and mixing projects for various Portland bands. And recently, in addition to making their own videos, the group and their collaborators have begun to branch out, producing videos for other artists.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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