PREMIERE: Yvonne McDonnell Releases New Music Video For Latest Single ‘Mud’

Hailing from East London, Yvonne McDonnell’s music has gone from strength to strength since she first started performing at university, with recent play on BBC 6 Music to add to her impressive catalogue of supporters. Her sound has developed over the years, from strumming an old Spanish guitar, to creating beautiful, harmonious soundscapes with faded instrumentals and Celtic vocals.

Today we are joining forces with the singer-songwriter for the release of her incredible video for her new single “Mud,” a track that reflects the vulnerability felt when trying to stand up against people who put you down. In a society that can be so rigid in its perception of what’s considered ‘normal,’ it can be difficult to be yourself. It explores the darker side of constantly fighting against wanting acceptance and the loneliness that comes with personal acts of rebellion. Towards the end of the song, the message is that people’s negativity is usually a reflection of their own insecurities and deep down we know our worth, and so we press on. Mud simply takes a moment to acknowledge the struggle.

The video captures all these feels in such a minimalistic way with just an actor delivering his feelings. The use of close shots helps us get inside his head as McDonnell walk us through this emotional journey.

Yvonne comments ”In such a saturated industry it’s difficult to stick to your sound and be authentic, but I really feel like I’m sharing a part of who I was when I wrote this song. I’m trying to push the boundaries with my music. I want to create something beautiful, whilst maintaining that raw emotion that drives us to create music in the first place.”

 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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