Since the dawn of the internet and digital marketing we have been experiencing a digital transformation that has become an integral part of modern life, which affects all aspects of society and the economy.
Although most people access the internet, especially the social media channels, on a daily basis, experts predict that the amount of people online is set to increase – without a doubt.
The internet and social media platforms connects millions of people worldwide daily, so there’s a very real need to digitally future proof your future and this means to continually upskill your digital skills. This is why it’s vitally important to complete a digital marketing course and thereafter to regularly update your skills to stay ahead of the ‘fourth’ industrial revolution by completing refresher courses.
The future of digital skills
So, what’s next when it comes to furthering your digital skills? Well, to start with there are many trends happening in the busy world of information technology. In fact, to secure your skillset well into the digital future you’ll need to know all about the latest digital trends that are happening now, such as big data, IoT (internet of things), AI (artificial intelligence), voice search and above all the use of technology to improve the customer experience.
To get an idea of what’s the next big thing in the digital world here are a few of the latest fastest growing trends:
Voice technology – Voice search has been around for a while and is definitely set to increase its presence.
Image and video – The focus has shifted from quantity to quality online when it comes to marketing with the use of imagery and videos.
Artificial intelligence – The digitalisation of everything also means the automation of everything digital.
Mobile access – With more and more people accessing the internet via their mobile phones, therefore the search engines will start ranking mobile access on your website.
Complex SEO – Search engines such as Google are constantly updating and changing their ranking algorithms, therefore SEO technique and tips need to be more complex.
Being more emotional – Yes, believe it or not, this is actually a digital skill and is coupled with customer satisfaction and as online customers are more sophisticated so too does digital marketing.